Gurugram, October 27, 2026: JSW MG Motor India has launched a new film campaign for the MG Hector Tomahawk EV, drawing a parallel between the legacy of the Tomahawk fighter aircraft and the electric SUV’s power, performance and versatility. Through two films, ‘Space’ and ‘Range’, the campaign brings alive the story behind the SUV’s name through a candid exchange between a daughter and her pilot father, showcasing its powerful electric motor, spacious interiors, and long-distance capability.
Inspired by the Tomahawk fighter aircraft flown by the Royal Air Force during World War II, the campaign explores how the MG Hector Tomahawk EV lives up to the reputation of its name. Known for its Performance and capability in the air, the aircraft sets the stage for an engaging conversation in which a pilot questions whether an electric SUV can earn the Tomahawk name. As his daughter introduces him to the vehicle’s capabilities, his initial scepticism gives way to appreciation, culminating in his acknowledgement that the SUV is worthy of its name.
The ‘Space’ film highlights the SUV’s spacious cabin, premium interiors and futuristic design, complemented by its bold stance, while the ‘Range’ film focuses on its ability to support longer journeys. Blending humour, discovery and an endearing father-daughter dynamic, the films connect the aircraft’s legacy with the demands of modern mobility, bringing together power, practicality, comfort and the confidence to travel further.
Commenting on the campaign, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “The MG Hector Tomahawk EV brings together powerful electric performance, spacious and comfortable interiors, and the range to take on longer journeys with confidence. Through this campaign, we wanted to bring these capabilities to life in an engaging and relatable manner, while showcasing how the SUV delivers on the legacy of its name. It reflects our focus on creating electric mobility experiences that combine performance, comfort and practicality for everyday driving and beyond.”
The campaign is live across SonyLIV and JSW MG Motor India’s digital platforms.
Watch the films here:
- Space TVC: https://drive.google.com/file/d/1CB-QEecE7FCZHabkP6fQx9_rmaij4vPM/view?usp=sharing
- Range TVC: https://drive.google.com/file/d/1H2Z3YxuXs9g54vZD4Molf7KRHJjMXnET/view?usp=sharing
A New Era of Electrified Performance
Built on MG’s ADAPT platform; the MG Hector Tomahawk EV combines electric performance with intelligent energy management. Powered by a 69.2 kWh high-voltage MAGIC Battery paired with a Permanent Magnet Synchronous Motor, the all-electric SUV delivers 150 kW of power and 310 Nm of torque. It offers a certified driving range of 517 km on a single charge and supports DC fast charging of up to 90 kW, enabling convenient charging and greater confidence on long-distance journeys.
Further enhancing its versatility, the MG Hector Tomahawk EV introduces India’s first Vehicle-to-Home (V2H) capabilities, allowing customers to power appliances, outdoor equipment and even homes directly from the vehicle’s battery. The electric SUV is available at an introductory price of ₹13.99 lakh, with Battery-as-a-Service (BaaS) pricing starting at ₹4.90 per kilometre, for a limited number of bookings.
About JSW MG Motor India
JSW MG Motor India, a joint venture between JSW Group and SAIC Motor, combines JSW’s deep understanding of the Indian market with SAIC’s global automotive expertise. The company is focused on sustainable mobility, advanced technology, localisation, and customer experience, while expanding its product portfolio and manufacturing capabilities with a robust local supply chain.
With a long-term commitment to India, JSW MG Motor India is building a sustainable mobility ecosystem, introducing globally best-available technologies and environmentally responsible solutions for Indian consumers, while supporting the nation’s transition to cleaner transportation. The company has also emerged as India’s leading EV manufacturer, having sold over 1,50,000 electric vehicles since its first launch, with the MG Windsor as the country’s No.1 selling EV.
