HomeBrands in ConversationCinépolis India partners with House of Candy to bring its candy range...

Cinépolis India partners with House of Candy to bring its candy range to concession counters nationwide

Partnership rolls out with a special edition Halloween range, with dedicated House of Candy displays coming up across the exhibitor’s circuit of 41+ cities

Gurugram, 30 October 2026: Cinépolis India, the country’s only international cinema exhibitor, today announced a partnership with House of Candy, House of Candy, which is India’s largest importer and  retailer of pick and mix confectionary..  Under the partnership, House of Candy will receive dedicated, branded display space at Cinépolis concession counters across 84 properties, 41+ cities in the country, featuring a curated range of the brand’s packaged candy products.

As part of the partnership, House of Candy will also bring special edition Halloween candies to Cinépolis cinemas this October, giving moviegoers a seasonal range timed to the festive period.

For House of Candy, the partnership extends its retail footprint into a new high-footfall environment. The brand currently operates in 100+ outlets across malls, high streets  and airports in India, alongside shop-in-shop presences with retail partners. Cinépolis welcomes close to 41 million guests annually across its circuit.

Speaking about the partnership, Mr. Devang Sampat, Managing Director, Cinépolis India, said, “Our guests tell us what they want through what they buy. When we study ordering patterns across our Club Cinépolis members, confectionery stands out as a category where guests want more variety. House of Candy has built a brand our guests already know and love from malls and airports, and a dedicated range of their packaged candies at our counters means guests can grab their favourites on the way in to their movie. As we expand our F&B offering, bringing in brands our guests already love is at the heart of how we are building a future ready cinema experience in India.”

The partnership adds to Cinépolis India’s expanding portfolio of branded food and beverage collaborations, which includes tie-ups with Doritos and Crax, alongside its recent partnership with Swiggy Dineout. Food and beverage currently contributes approximately 35 percent of Cinépolis India’s revenue and the company is making focused efforts to expand its offerings to the customers. 

Kanu Sharma, Co-Founder/ VP Marketing, House of Candy, said from pick-and-mix counters to indulgent movie-time treats, the association between candy and cinema is both natural and nostalgic. At House of Candy, we are incredibly excited to be pioneering this experience on a large scale across cinema chains in India through our partnership with Cinépolis.

This collaboration is about more than just expanding our retail footprint; it is about enhancing the overall movie-going experience.We see tremendous potential in this partnership to make candy an essential part of India’s evolving cinema culture, much like it has been internationally. Together with Cinépolis, we look forward to creating memorable, joyful experiences and making every movie outing a little sweeter.”

About Cinépolis India

Cinépolis India is a group company of Cinépolis, the world’s largest cinema exhibitor which operates cinemas in 18 countries, and is the first international cinema exhibitor in India. The company runs 496 screens across 57 cities and welcomes around 40 million guests a year.

It introduced the VIP luxury cinema format, the first of its kind in the world, and brought to India Cinépolis Junior, the country’s first auditorium designed for children, with bean bags, sofas and loungers in place of standard seating. Its loyalty programme, Club Cinépolis, has 1 crore members and offers free registration, reward points, pre-screening invites and star visits.

Cinépolis India designs and operates its cinemas under Future Ready Cinema, a framework built on four pillars: experience, food and beverage through FOOVIES, loyalty through Club Cinépolis, and accessibility, which covers films in the languages audiences speak at home and cinemas in cities that have had little or no access to one.

Cinépolis India won the IMAX Big Cine Award for India’s Top Multiplex Chain of the Year in 2026, followed by the Best Digital/Social Media Campaign of the Year at MAPIC India in 2026. In 2025, it won Best New Launch of the Year for TNR Hyderabad at MAPIC India. In 2024, it was named Retailer of the Year (Leisure and Entertainment) at MAPIC Retail. At MAPIC India 2023, it was named Most Admired Retailer of the Year: Best Turnaround Story and Retailer of the Year (Leisure and Entertainment). It also won the IMAX Big Cine Award for India’s Top Multiplex Chain of the Year and the Image Retail Award for Retail Launch in 2023.

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts