Goa / Hyderabad, India – 31st october, 2026 – Indulge, the luxury concierge and lifestyle management company serving ultra-high-net-worth families across India, the UAE, the US and Singapore, has released a Halloween film on Instagram that asks a simple question: what if Cinderella had a concierge?
The 20-second vertical film opens in a candlelit room draped in cobwebs, with jack-o’-lanterns glowing at the foot of an armchair. A young woman in a dark lace gown sits scrolling her phone as a stack of WhatsApp notifications from “Cinderella’s Concierge” piles up on screen. The messages tell the story: “My pumpkin carriage has broken down.” Then: “Cinderella has lost her shoe. Again.” She looks up and talks straight to camera, unbothered, before the film closes on the Indulge – Beyond Concierge logo.
The post’s caption completes the joke: Cinderella has lost her shoe again, her pumpkin carriage has broken down, and Indulge’s concierges, who “have seen it all,” fix it before the clock strikes twelve.
The idea
Halloween is a night of costumes, parties and last-minute emergencies. Indulge borrowed the best-known last-minute emergency of all: a lost glass slipper and a carriage on a deadline and played it as an ordinary day at work. Behind the humour is how Indulge actually operates: members send a single message, and a dedicated team takes it from there, whether the request is a restaurant table, a hard-to-find product, a car or a fairy tale gone wrong.
The film continues Indulge’s run of short, character-led social content built around real member requests, and is designed to work without sound, with the story carried entirely by on-screen messages.
Credits
- Platform: Instagram, @indulge.global – Halloween
About Indulge
Indulge is a luxury concierge and lifestyle management company serving ultra-high-net-worth families across India, the UAE, the US and Singapore. It operates across four verticals – Concierge, Shop, House and Legacy handling everything from travel, dining and experiences to sourcing luxury products, watches and cars. Indulge was co-founded by Karan Bhangay and Advita Bihani, is headquartered in Hyderabad and runs its operations from Goa. Learn more at indulge.global.
