GURUGRAM, 07th November 2026: Spinny, India’s leading used-car platform, has launched its Diwali campaign, ‘Festival of Spinny: Together, We Go Far,’ celebrating the people, skill and attention that go into making a car special for the person who takes it home.
Campaign Film link – https://www.youtube.com/watch?v=pgZk8H1NJB0
There’s a certain rhythm to bringing a car back to its best. In the careful movements, the trained eye that catches the smallest details and the many hands that work together to make it ready for a new journey.
The film features ‘Funky Pawa’, a composition by Maati Baani rooted in Gujarati folk music, featuring Jodiya Pawa artist Noor Mohammad Sodha, with vocals by Geeta Bheel and troupe. The traditional folk sounds bring a distinct festive character to the film, complemented by choreography by Viren Lakum and performed by Sumeet Nagdev Dance Arts. Through a blend of traditional music and contemporary dance movements, the performance brings Spinny’s spaces to life, adding a vibrant cultural dimension to the Diwali celebration.
Set across Spinny’s Integrated Restoration Centre and Spinny Park in Hinjewadi, Pune, the film brings dance and automotive craftsmanship together in an unexpected celebration. Dancers weave through rows of cars and restoration bays, turning familiar workspaces into stages. A careful inspection, a little polishing, a finishing touch; the everyday work of restoring cars becomes part of a larger choreography. Each movement reflects the rhythm, precision and care that go into bringing a car back to its best.
Behind these moments is an ecosystem spanning 15 Integrated Restoration Centres and 15 lakh sq. ft. of infrastructure, supported by 3 crore cumulative workforce experience-hours. Every selected car receives the attention of skilled technicians, specialised equipment and carefully designed processes. Only one in twenty cars that undergo inspection is selected for restoration. And when all that work comes together, the result is a car restored to its best. Gleaming under the lights, chosen and driven home.
But the real purpose of all that work is what comes next: the joy of finding a car that feels just right, and driving it home. The work that happens behind the scenes becomes part of someone’s everyday journeys, new beginnings and memories yet to be made.
Behind every car that finds its way to a new home are a thousand little acts of care, carried out with skill, thought and love. This Diwali, that’s what Spinny celebrates.
The film is now live across Spinny’s digital platforms—YouTube, Instagram, Facebook, and LinkedIn.
Campaign Film Credit :-
- Conceptualised by: Crazy Cocoon Collective
https://www.instagram.com/crazycocoon/?hl=en
Production house: Sixteenth Studios
Director: Samir Zaidi
https://www.instagram.com/samzie__/?hl=en - Director of Photography: Ajatshatru Singh
https://www.instagram.com/1jat/?hl=en - Dance group: Sumeet Nagdev Dance Arts
https://www.instagram.com/sumeetnagdevdancearts?exln=MWo3MmRqYTY4eHVtcg== - Choreographer: Viren Lakum
Music: Funky Pawa – Maati Baani
https://www.youtube.com/watch?v=12cMhgZ6SVY
https://www.instagram.com/maati_baani/?hl=en
Music composed and produced by: Maati Baani
Jodiya Pawa: Noor Mohammad Sodha
https://www.instagram.com/noormmd_sodha23/?hl=en - Vocals: Geeta Bheel and troupe
| About Spinny
Founded in 2015, Spinny is India’s leading full-stack used-car retailing platform, built on trust, transparency and convenience. Every car on the platform undergoes a rigorous 200-point inspection and comes backed by a 5-day money-back guarantee, warranty, free RC transfer and flexible financing options. Spinny serves over one lakh customers annually and operates a nationwide network of 57+ Car Hubs and 17 Spinny Parks across 80+ cities, supported by Integrated Restoration Centres that ensure consistent vehicle quality through structured refurbishment and inspection processes. Indian cricket legend Sachin Tendulkar is Spinny’s strategic investor and lead brand ambassador. For more information, visit www.spinny.com |
