Mumbai, 11th November 2026: Canara HSBC Life Insurance has kicked off the teaser phase of its upcoming brand campaign, featuring brand ambassadors Jasprit Bumrah and Sanjana, who also mark one year of association with the brand through this campaign.
The teaser draws audiences into Jasprit Bumrah’s world through two intriguing clues: ‘24.9 metres’ and ‘JSA’. Their significance remains under wraps for now, inviting audiences to decode what these references mean and how they connect to the larger campaign narrative.
Through a light-hearted exchange between Jasprit and Sanjana, the teaser sets the stage for a simple yet powerful thought: while promises begin with intent, fulfilling them requires the right preparation.
The upcoming campaign draws on the discipline, precision and preparation associated with cricket to explore a more human idea of preparedness. It connects the thoughtfulness behind every step in sport with the preparation that goes into fulfilling the commitments people make to their families, loved ones and themselves.
Through this narrative, Canara HSBC Life Insurance aims to move the conversation around life insurance beyond fear, urgency or transactions, towards a more positive and empowering idea of preparing well for what matters. The campaign reinforces the brand’s role as ‘Promises Ka Partner’, a dependable partner in helping individuals and families prepare for life’s important commitments.
The campaign also marks one year of Canara HSBC Life Insurance’s association with Jasprit Bumrah and Sanjana. Their natural chemistry provides a warm and relatable lens through which the larger brand thought comes alive.
The first campaign film will be unveiled on November 12, followed by a second teaser on November 16 and the second brand film on November 18. The teasers and campaign films will be released as collaborative social posts with Jasprit Bumrah and Sanjana
Link to the teasers:
Instagram: https://www.instagram.com/reel/DfkBSebg5pO/?dlrf=MTg3MnI0NzNkZWRlYw==
Facebook: https://www.facebook.com/share/v/1KLgYgkAEd/?mibextid=wwXIf
Twitter: https://x.com/CanaraHSBCLI/status/2120153814670184585?a=727vh7xBwe7xwtFKBSU&s=20
About Canara HSBC Life Insurance
Incorporated in 2007, Canara HSBC Life Insurance Company Limited is a public listed company co-promoted by Canara Bank (36.5%) and HSBC Insurance (Asia-Pacific) Holdings Limited (25.5%), with the remaining shareholding held by public shareholders, including Punjab National Bank (13%). As a bancassurance-led insurance company with its corporate office at Gurugram, Haryana and 107 branch offices as of September 30, 2026, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks.
For more than 18 years now, Canara HSBC Life Insurance has sold insurance products to customers through multiple channels and a well-diversified network of Canara Bank, HSBC Bank and its other bancassurance partners located in multiple Tier 1, 2 and 3 cities across the country. Canara HSBC Life Insurance has a vast portfolio of life insurance solutions and offers various products across individual and group spaces comprising of life, term plans, retirement solutions, credit life and employee benefit segments through partner banks and digital channels.
With an aim to provide simpler insurance and faster claim process, Canara HSBC Life Insurance intends to keep the promises of their customers alive with their “Promises Ka Partner” philosophy.
