Mumbai, November 11, 2026: Jio Finance Platform and Service Limited (JFPSL), a wholly-owned subsidiary of Jio Financial Services Limited (JFSL), is back with its Diwali campaign, #KhushiyonKaDiya, bringing a new heartwarming story that celebrates the spirit of shared prosperity and the belief that true growth lies in empowering others to move forward.
Set against the backdrop of Diwali festivities, the film tells a heartwarming story of kindness and generosity, turning a simple gesture into an opportunity for someone’s brighter future. Through this simple yet powerful narrative, the campaign reinforces the idea that prosperity becomes truly meaningful when it extends beyond individual success to create opportunities for others. It reflects JioFinance’s commitment to making financial services accessible and inclusive, enabling more Indians to participate in the country’s growth journey.
Commenting on the campaign, Surbhe S Sharma, Chief Executive Officer, Jio Finance Platform and Service Limited, said, “At JioFinance, we believe true financial progress is not just about the wealth we create for ourselves, but also the opportunities we create for others. With Khushiyon Ka Diya, we want to celebrate the spirit of shared prosperity and remind people that even the smallest gestures can make a meaningful difference. As we work towards making financial services more accessible and inclusive, we remain committed to empowering every Indian to move forward with confidence and build a better financial future.”
Through the campaign, JioFinance invites audiences to share their own #KhushiyonKaDiya stories, encouraging everyone to spread the joy of giving and make someone else’s Diwali brighter.
About Jio Finance Platform and Service Limited
Jio Finance Platform and Service Limited is a wholly-owned subsidiary of Jio Financial Services Limited, responsible for managing the JioFinance app, the unified digital storefront for all retail-focused products and
services. It is a dedicated entity created to empower every Indian with seamless access to trusted, secure and simplified financial services.
About Jio Financial Services Limited:
Jio Financial Services Limited (JFSL) is a Core Investment Company (CIC) registered with the Reserve Bank of India. As a new-age institution, JFSL operates a full-stack financial services ecosystem through customer-facing subsidiaries, including Jio Credit Limited, Jio Insurance Broking Limited, Jio Payment Solutions Limited, Jio Leasing Services Limited, Jio Finance Platform and Service Limited, and Jio Payments Bank Limited.
Through a 50:50 joint venture with BlackRock, JFSL offers Mutual Funds and SIFs in India through Jio BlackRock Asset Management Private Limited; wealth management through Jio BlackRock Investment Advisers Private Limited; and offers broking services through Jio BlackRock Broking Private Limited.
JFSL has entered into 50:50 joint ventures with the Allianz Group, establishing Allianz Jio Reinsurance Limited for reinsurance services and Jio Allianz General Insurance Limited for general and health insurance in India. Additionally, they have signed a non-binding agreement to explore future opportunities in life insurance.
JFSL has also entered into a joint venture agreement with Bank of America, for the latter to acquire up to 49.9% in Jio Credit Limited, subject to regulatory and statutory approvals.
With a digital-first model, JFSL is committed to enhancing the financial well-being of Indian citizens by enabling them to borrow, transact, save, and invest seamlessly. Through the JioFinance app, customers can access a wide range of solutions including loans, savings accounts, investment products and solutions, UPI, bill payments, recharges, digital insurance, financial tracking and management tools, and more.
