Surat, November 2026: DOMS Industries Ltd. participated in the three-day Kidz Flea Carnival held at Purple Orchid, PAL, Adajan, Surat. Bringing together families, children and entertainment, the carnival provided DOMS with an opportunity to engage with young consumers through an interactive brand experience centred on creativity, participation and Halloween-themed activities.
As part of its participation, DOMS set up a dedicated stall featuring its wide range of products, creating an engaging space where children and parents could explore the brand’s offerings and experience its products firsthand. A special Halloween-themed drawing activity invited children to showcase their imagination and artistic abilities, with every participant receiving a DOMS product as a token of appreciation.
Adding an element of surprise to the experience, DOMS introduced a specially curated Trick-or-Treat Box containing chits with exciting rewards. Children could pick a chit to win DOMS freebies or discount coupons, making each interaction with the brand an engaging experience. The Halloween celebrations also extended to a lively carnival parade featuring different characters who danced and interacted with children. Adding to the brand’s presence during the parade, every child was given DOMS stationary.
The activation offered an opportunity for children and parents to interact with DOMS products in an informal and engaging setting. The stall also witnessed encouraging sales over the three days, reflecting positive consumer interest and engagement. Alongside the DOMS experience, food stalls and other entertainment activities contributed to the carnival’s appeal as a family-oriented destination.
Commenting on the activity Mr Saumitra Prasad, Chief Marketing Officer, DOMS Industries said “Children connect with brands in different ways, and we believe giving them an opportunity to experience our products firsthand makes that connection more meaningful. At Kidz Flea, we wanted to create an environment where children could have fun, explore their creativity and engage with DOMS beyond just the products. The Halloween theme added to the excitement, making the experience even more enjoyable for families. We look forward to continuing to create such opportunities to connect with our consumers and bring the joy of creativity to more children.”
Through its participation at Kidz Flea, DOMS brought its focus on making creativity accessible and enjoyable to life through hands-on activities and interactive consumer experiences. The initiative also highlighted how occasion-led and experience-driven brand activations can create meaningful touchpoints with young consumers and families, while encouraging product discovery and strengthening brand engagement beyond traditional retail interactions.
About DOMS Industries Limited:
DOMS Industries Limited (“DOMS”) is one of India’s largest manufacturers and marketers of Stationery and Art products company. The Company designs, develops, manufactures and sells a broad portfolio of products across eight core categories within the Stationery and Art products – Scholastic Stationery, Scholastic Art Material, Paper Stationery, Kits and Combos, Office Supplies, Back to School, Hobby and Craft and Fine Art Products. Recently, DOMS expanded into the baby hygiene segment through the acquisition of Uniclan Healthcare Private Limited, advancing its strategy to grow into adjacent categories that serve the evolving needs of children and young consumers.
The Company’s products are primarily sold under the flagship brand ‘DOMS’, as well as through other brands/ sub-brands, like Reynolds, C3, Amariz, FixyFix and Wowper and associate brand ClapJoy. The Company’s multi-channel distribution network is spread domestically across 28 states and 8 UTs of India as well as in 55+ countries globally covering US, Middle East & Africa, Asia Pacific, Europe and Australia.
The Company’s keen focus on research and development (R&D), product engineering, backward integrated manufacturing operations, large and diverse product portfolio has enabled DOMS to become the fastest growing Stationery and Art material products company in India in terms of revenue over the past few years. With a focus on excellence and a commitment to consumer satisfaction, the Company has now become a trusted name in the global market. The Company’s long legacy is based on its commitment to quality, dependability and redefining the industry’s future.
Disclaimer: Certain statements in this “Release” may not be based on historical information or facts and may be “forward looking statements” within the meaning of applicable securities laws and regulations, including, but not limited to, those relating to general business plans & strategy of the Company, its future outlook & growth prospects, future developments in its businesses, its competitive & regulatory environment and management’s current views & assumptions which may not remain constant due to risks and uncertainties. Actual results could differ materially from those expressed or implied. The Company and its management assumes no responsibility to publicly amend, modify or revise any statement, based on any subsequent development, information, or events, or otherwise. This “Release” does not constitute a prospectus, offering circular or offering memorandum or an offer to acquire any shares and should not be considered as a recommendation that any investor should subscribe for or purchase any of the Company’s shares. The financial figures in this “Release” have been rounded off to the nearest ₹ One Cr. The financial results are consolidated financials unless otherwise specified.
