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The Most Coveted Luxury Weekend Returns: Ajio Luxe Wkend Unveils an Expansive Edition 6, Bringing Together Fashion, Art, Design, Culinary Experiences and Culture

13  November 2026 | Jio World Garden, BKC, Mumbai  Redefining the way India experiences luxury, Ajio Luxe Wkend (ALW) returns with its much-anticipated Edition 6, taking place from November 13 to 15, 2026, at Jio World Garden, BKC, Mumbai. Building on its legacy of bringing together the country’s most distinctive voices across luxury and lifestyle, this edition marks a significant evolution for the platform, expanding its horizons to encompass fashion, art, design, culinary experiences, technology, wellness and much more.

Presented by Ajio Luxe in association with Chivas Luxe Collective Perfumes and HSBC, this three-day celebration brings together an exceptional mix of international and homegrown brands, creative visionaries, industry leaders and cultural tastemakers. Produced by The Magnanimous Group in partnership with The Established, Edition 6 promises an immersive showcase of contemporary luxury, driven by distinctive collaborations, fresh formats and experiences that go beyond the conventional. 

With each edition, Ajio Luxe Wkend continues to evolve as a platform for discovery and connection. Edition 6 introduces a refreshed approach to its programming, with each category reimagined through unexpected collaborations, experiential formats and thoughtfully curated showcases. More than a luxury exhibition, this edition creates a space where fashion meets art, design intersects with culture, and culinary experiences become an expression of creativity.

At the heart of Edition 6 is an exceptional collective of curators and collaborators, each bringing a distinct perspective to the experience. Anaita Shroff Adajania leads Fashion and Style, while Sussanne Khan brings her design sensibility to Home & Design through Be You..Sussanne Khan (BY SK). The culinary programme is led by Chef Hussain Shahzad of Papas and Pooja Raheja of Eat Drink Design, with contributions from Chef Rydo Anton of Delhi’s RaGa by Gaggan and Chef Michele Pascarella along with Raaj Sanghvi of Culinary Culture who contributes to the wider curation. The Art & Installation programme brings together artists and creative voices including Aniruddh Mehta, Aaron Myles Pereira and Giulia Ambrogi, with Gallery XXL presenting a selection of participating artists.

Spanning an expansive selection of categories, Edition 6 brings together an impressive roster of participating brands and independent labels. The fashion showcase features international names such as Maison Kitsuné, Maje, Marc Jacobs, Michael Kors, Missoni, Moschino, All Saints, Bottega Veneta, Diesel, Emporio Armani, Ferragamo, Jimmy Choo, Kenzo, Paul Smith, Stella McCartney, Swarovski, Versace, Zegna and Zimmermann, alongside a strong representation of homegrown labels and designers.

The experience extends across Art & Installation, with BIGFAT x MYLES and a selection of artists presented by Gallery XXL, including Aiko, Ashna Malik, Avinash Kumar, Bhushan Bhombale, Hanif Kureshi, Jumu, Marina Zumi, Senkoe and Tomislav Topić, among others. Beauty brings together names such as Tira, Face Gym, D’Alba, Medicube, Dr. Althea, The Face Shop and Etude. Home & Design features Be You..Sussanne Khan, Gauri Khan Designs, Jaipur Rugs, Elementto Lifestyles, Shazé and other distinctive design labels, while jewellery and watches bring together names including Ekatra, House of Aniq, Mireya Jewels, Niti Shah Jewels, Time Avenue, Breitling, Chopard, Omega, Blancpain, Hublot and Franck Muller. The automotive showcase adds another dimension with marques including Aston Martin, Bentley, BMW, Lamborghini, Mercedes-Benz, Maserati, McLaren, MINI Cooper, Porsche and Range Rover.

The event promises an extraordinary three-day celebration of luxury, creativity and discovery, with a reimagined shopping experience bringing together distinctive international and homegrown brands. From fine jewellery and timepieces to automobiles, art, beauty, homegrown design and culinary destinations, every category offers guests an opportunity to discover something new. Across all three days, guests can also explore pop-ups by Tissot, Vespa – The Empty Space and VU California – Luxury Televisions.

The opening evening on Friday, November 13, sets the tone for Edition 6 with an exciting programme of fashion, design, culinary experiences and music. The evening’s key highlight will be The Runway by Ajio Luxe, in association with Chivas Luxe Collective Perfumes and HSBC, bringing together some of culture’s defining personalities, styled by Anaita Shroff Adajania. An exclusive sit-down dinner by BOSS x Ajio Luxe will bring together influential voices for an intimate evening celebrating individuality, style and meaningful conversations. At the Design Marquee, Be You..Sussanne Khan (BY SK) presents an immersive design showcase, inviting guests into a world of distinctive pieces and personal expression. Adding an artistic dimension to the evening, The House of Regality x Dali & Gala presents a surreal experience inspired by Salvador Dalí and Gala, bringing together inventive cocktails and artistic flair.

The culinary highlight of the evening will be The Golden Serve by Chef Hussain Shahzad, an exclusive 10-course sandwich omakase that brings together global sandwich traditions, refined flavours and champagne through a unique no-cutlery dining experience. The Ekatra Cocktail Hour will mark the opening of the Jewellery Lounge, bringing together exceptional jewels and celebrated names from the world of jewellery. Meanwhile, The Kin Hotel x Gambette will unveil an immersive showcase at the Design Marquee. The evening’s musical programme features genre-defying performances by Siiry and OG Shez, followed by an after-hours performance by AminJaz at The House of Regality.

Day two, Saturday, November 14, brings together fashion, beauty, wellness, sport and conversations around the evolving luxury landscape. The day begins with the HSBC Mahjong Circle, in collaboration with Let’s Mahjong, bringing together curated culinary experiences and opportunities for leisure and connection. Guests can experience exclusive culinary collaborations with Acler x Ajio Luxe and Paul Smith x Ajio Luxe, offering distinctive interpretations of fashion through food and hospitality. The Tira Fragrance Bar invites guests to explore a curated collection of scents for every mood and occasion, while the Tira K-Beauty Mart brings sought-after Korean beauty brands and global favourites to the forefront.

Fashion takes centre stage with Style Lab with Anaita Shroff Adajania, presented by The Glenlivet Original Attire, offering an exploration of personal style, dressing and the details that define individual expression. At The House of Regality, the HSBC Power Panels by The Established bring together thought-provoking conversations on

  1. ‘Can Beauty Deliver Wellbeing?’, 

Moderator: Ria Bhatia, Beauty Editor, The Established

Panellists: 

Dr Madhuri Agarwal, Dermatologist

Vasudha Rai, Founder, Amahvas

Anshuka Parwani, Founder Anushuka Yoga

Tanya Rajani, Associate Director, Beauty, Mintel India

  • ‘Who gets to define luxury?’

Moderator: Avanne Dubash, Anchor & Moderator

Panellists: 

Deval Shah, Group Vice President Reliance Brands Limited

Devita Saraf, Founder, Chairperson and CEO, The Vu Group

Pulkith Modi, Senior Director, Brand Marketing Pernod Ricard India

Jaswinder Sodhi, Head- Customer, Digital & Marketing HSBC India

  1. ‘Is Entertainment Being Made with Content in Mind?’

Moderator: Arshia Dhar, Managing Editor, The Established

Panellists:

Ashwiny Iyer Tiwari, Filmmaker, Writer, Producer

Juhi Chaturvedi, Screenwriter

Ashi Dua, Producer

Parul Gulati , Actor ,Creator , Founder

The day also sees HSBC Serve, in collaboration with 7Padel MS Dhoni, bringing together sport and social connection through friendly rallies. Wellness takes centre stage with Wellness & Padel by Anshuka Parwani, combining mindful movement, yoga and breathwork with a friendly Americano padel game. As the day transitions into evening, The Glenlivet x The Bear House Sundowner celebrates the launch of The Glenlivet’s first-ever attire collection, with Nargis Fakhri on the decks. The culinary programme continues with an exclusive private dinner by Chef Rydo Anton, bringing New Delhi’s RaGa by Gaggan to Mumbai for the first time for a one-night-only tasting menu of inventive Indian cuisine, paired with premium spirits. Complementing the experience, The Glenlivet Original Attire x Lair presents an exploration of inventive cocktails inspired by India’s regions. The evening’s musical line-up features GauriWho, Sublime Sound, Sindhi Curry and Hamshyre x Suggahunny, culminating in an after-hours set by Alex Twin at The House of Regality.

Day three, Sunday, November 15, brings the three-day celebration to a fitting close with an eclectic mix of automotive heritage, culinary experiences, sport, wellness and music. The day kicks off with the Ajio Luxe x VCCCI x WIAA Vintage Car Drive & Brunch, celebrating the world of classic automobiles and bringing together passionate collectors and enthusiasts for an exclusive drive followed by brunch. The HSBC Mahjong Circle returns with an Asian drunch and an exciting championship showdown, while Cult Gaia x Ajio Luxe presents an intimate dining experience, bringing the world of Cult Gaia to India for the first time. Guests can also discover the Altos Launch, celebrating Mexican craftsmanship, bold flavours and expertly crafted margaritas and Palomas.

The culinary experiences continue with an exclusive private lunch and dinner by Chef Michele Pascarella, as Napoli on the Road, named the world’s best pizzeria in 2026, makes its way to Mumbai for a one-day showcase of his signature pizzas and curated beverage pairings. Sport and wellness continue with HSBC Serve, featuring open courts and a couples Americano tournament in collaboration with 7Padel MS Dhoni, alongside an energising outdoor bootcamp with SOHFIT. Guests can also take part in a breathwork and movement wellness session by Akshat Rajan’s Akiko.

As the sun sets, The Hottest Sundowner by Absolut Tabasco brings bold flavours and fiery cocktails to the celebrations. Ajio Luxe x Brooks Brothers hosts an intimate Sunday sundowner celebrating timeless style, effortless charm and meaningful connections. The musical line-up features performances by Gandhar, Sudan, Madboy\Mink, Tech Panda x Kenzani and Nida, bringing together diverse sounds spanning electronica, funk, disco, Indian folk influences and house. The celebrations conclude with after-hours experiences at The House of Regality, featuring the Slink & Bardot Takeover and an electrifying set by Nake x Rabab.

Across the three days, guests can also explore an exciting selection of all-day culinary destinations and cafés, including Boojee Café, Benne – Heritage Bangalore Dosa, Bang Bang! Noodle, Bina’s Fresh Batch, Cocochico Café, Frozen Fun, KMC Bar & Bistro, Pardon Our French and The Croffle Guys. Curated by Eat Drink Design, these culinary destinations bring together an eclectic mix of flavours, from speciality coffee and South Indian classics to contemporary cuisine and handcrafted desserts.

From conversations that challenge perspectives and fashion that pushes creative boundaries to immersive art, distinctive design, culinary discoveries and music-led celebrations, Edition 6 brings together the many expressions of contemporary luxury under one roof. More than a showcase, Ajio Luxe Wkend continues to be a platform to discover, connect and indulge, celebrating the people, ideas and collaborations shaping India’s evolving luxury and lifestyle landscape.

Participating Brands

AUTOMOBILES FASHION HOMEGROWN ART
ASTON MARTIN NEW DELHI Ajio Luxe THE LIVING ROOM STORY BIGFAT X MYLES
BENTLEY ABU JANI SANDEEP KHOSLA AUBURBAN GALLERY XXL 
INFINITY CARS-BMW ACLER AMAMA AIKO
LAMBORGHINI ACNE STUDIOS AMOUR FAITH HOPE ASHNA MALIK
LANDMARK CARS MERCEDES-BENZ AFEW – RAHUL MISHRA ARUSHI RAWAL AVINASH KUMAR
MASERATI AKOK ATBW BEER PITCH
MCLAREN ALÉMAIS AUR BY ANÃASH BHUSHAN BHOMBALE
MINI COOPER ALL SAINTS AZULI BY NIKKI BIKASH CHANDRA SENAPATI
NAVNIT MOTORS-BMW AMI PARIS BAROODI CHRISTOPH FLORIN
PORSCHE AREA CALLING JUNE DEBASHISH CHAKRABARTY
RANGE ROVER BALLY CAPISVIRLEO DO
WATCHES BEHNO NEW YORK CILVR HANIF KURESHI
TIME AVENUE BENEDETTA BRUZZICHES DAMAN SINGH REYAR JUMU
KONSTANTIN CHAYKIN BROOKS BROTHERS DIOSA PARIS KHATRA
HYT BOSS DUSHA + AMAI MARINA ZUMI
L’EPEE BOTTEGA VENETA EARTH BY BLANCORA OSHEEN SIVA
LONGINES BURBERRY ENARAI PRITHWIN DUTTA
BREITLING CANALI FOUR FIGR PRIYANKA PAUL
CHOPARD CASABLANCA GODDESS OF GLOCAL SABIHA DOHADWALA
OMEGA COACH INSTINCT FIRST SAVITHA RAVI
BLANCPAIN CULT GAIA KALON ART JEWELLERY SENKOE
HUBLOT DIESEL KHANIJO SKY
TAG HEUER DOLCE & GABBANA LABEL APURVA SOWAT
FRANCK MULLER DSQUARED2 LINE OUTLINE SURUCHI CHOKSI
BUBEN & ZORWEG DVF LIVE TO TELL BY SUKRITI BANTHIA TANAYA SHARMA
BEAUTY EMPORIO ARMANI MARGIN THE ACCHA STUDIO
TIRA FARM RIO MARGN TOMISLAV TOPIĆ
FACE GYM FERRAGAMO MER CULINARY EXPERIENCES
TIRA FRAGRANCES FURLA MİRIPRET CULINARY CULTURE
D’ALBA GIORGIO ARMANI MORTANTRA CHEF HUSSAIN SHAHZAD
MEDICUBE HUGO NATTY GARB CHEF MICHELE PASCARELLA
DR.ALTHEA IMMRI OCTOBER JAIPUR CHEF RYDO ANTON
THE FACE SHOP IRO OPIUM CAFES
ETUDE JIMMY CHOO OLAKH EAT DRINK DESIGN
WELLNESS KATE SPADE PAPA DON’T PREACH 66 CHUIM
AKIKO KENZO PHASES BY ALISHA BANG BANG! NOODLE
SOHFIT MAGDA BUTRYM QIS BY ASHMEET BENNE – HERITAGE BANGALORE DOSA
MAISON KITSUNÉ RAYA BY VIJETA R BINA’S FRESH BATCH
MAJE REDEFINE BY RIDDHI DOSHI BOOJEE CAFÉ
MANISH MALHOTRA REJUVENATE JEWELS BY SUSHMA MEHTA SHAH COCOCHICO CAFÉ
MARC JACOBS RICHA GOENKA FROZEN FUN
MICHAEL KORS ROSANI KMC BAR & BISTRO
MISSONI SCRIBBOLOGY PARDON OUR FRENCH
MOSCHINO SOMETHING SIMPLE THE CROFFLE GUYS
OFF-WHITE SON OF A NOBLE SNOB HOME & DESIGN
OTT – TARUN TAHILIANI SONAL SINGH BE YOU..SUSSANNE KHAN
PALM ANGELS TAANGERINE TIGER FABRICARE BY D’DECOR
PAUL & SHARK TANZIRE SIMONE 
PAUL SMITH TARA AND I NATURALLY INSPIRED
PRADA THE BEAR HOUSE GAMBETTE X THE KIN
RAGHAVENDRA RATHORE THE LUXURY POP GAURI KHAN DESIGNS
RITU KUMAR THE TERRA TRIBE AUDIO & BEYOND
RIXO JEWELLERY STERNHAGEN GERMANY
RIZVOL TOKN JAIPUR RUGS
ROTATE EKATRA ELEMENTTO LIFESTYLES
SANDRO HOUSE OF ANIQ THE BAR COLLECTIVE
SATYA PAUL MIREYA JEWELS SHAZÉ
SELF PORTRAIT NITI SHAH JEWELS FIREFLY LIGHTING
SOEUR POP-UPS ESSAJEES 
STELLA MCCARTNEY TISSOT WEST ELM
SWAROVSKI VESPA – THE EMPTY SPACE AÉROMÉ
TOD’S VU CALIFORNIA – LUXURY TELEVISIONS
TOM FORD
TORY BURCH
TUMI
VERSACE
ZEGNA
ZIMMERMANN

About The Magnanimous Group

A boutique luxury lifestyle organisation with headquarters in Mumbai, The Magnanimous Group brings alive disruptive, distinct ideas to create innovative experiences at the right places, for the right people. Magnanimous Group is devoted to delivering seamless services through its five verticals: brand consulting, events, destination weddings, talent management and travel. Each business presents a distinct translation of luxury for the contemporary, Global-Indian. Brands including Airbus, Cartier, LVMH Group’s Christian Dior Beauty and Moët Hennessy India, Ferrari, Jo Malone, Maserati, Richemont Group’s Montblanc and Piaget, Rolls-Royce, Starwood Hotels and Resorts’ St. Regis Mumbai and W Hotels, and Young Presidents’ Organization, to name a few, constitute the Group’s esteemed roster of clients.

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Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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