Mumbai, 13 November 2026: Piramal Consumer Healthcare today announced the launch of Lacto Calamine Vizible, a new-age skincare brand designed specifically for oily skin. The launch marks a significant milestone in the evolution of Lacto Calamine, one of India’s most trusted names in oily skin care, as it extends its decades-long expertise into a premium skincare offering built for the needs of today’s consumers.
The skincare category has undergone a fundamental shift as consumers, particularly Gen Z, are increasingly informed, ingredient conscious, and intentional about their skincare choices. They seek personalised solutions, science-backed formulations, and elevated brand experiences that align with their lifestyles and evolving skin needs.
Recognising this shift, Lacto Calamine saw an opportunity not to move away from its heritage, but to build on it. With Vizible, the brand is reimagining its expertise in oily skin care through a more premium lens, combining its deep understanding of skin types with contemporary design, science-led innovation, and routines tailored to modern consumers.
Reflecting its premium positioning, Lacto Calamine Vizible brings together product innovation and a thoughtfully evolved design language. The packaging builds on Lacto Calamine’s iconic brand heritage and recognisable visual cues, reinterpreting them through a contemporary, aspirational aesthetic that resonates with today’s Gen Z and Gen Alpha consumers. The design strikes a deliberate balance between the brand’s trusted legacy and the expectations of a new generation, creating a distinctive identity that feels both familiar and refreshingly new.
At the heart of the brand is the consumer itself. The distinctive “I” in Vizible represents the individual and their unique skin journey, reflecting the brand’s belief that skincare is personal and that every consumer’s skin behaves differently over time. Designed for today’s informed skincare consumer, Vizible encourages progress over perfection through routines tailored to changing skin needs.
This philosophy is further reflected in the brand’s belief that oily skin is not a problem to fix, but a skin type to understand and manage.
For years, oily skin care has focused on controlling oil. Vizible takes a different view: oily skin is not a problem to fix, but a skin type to understand and manage. Guided by its belief in “Progress Over Perfection,” the brand encourages consumers to build informed skincare habits that evolve with their skin. Its positioning, “Skincare That Moves With You,” reflects this commitment to supporting the changing needs of oily skin & make it better everyday
Abhishek Kumar, CMO, Piramal Consumer Healthcare, said:
“For decades, consumers have trusted Lacto Calamine for its expertise in oily skin care. As skincare evolves, we are seeing a new generation of consumers, particularly Gen Z, take a more informed and intentional approach to skincare, seeking science-backed products, ingredient transparency, and routines tailored to their unique needs. Vizible has been created to meet these expectations while building on Lacto Calamine’s deep understanding of oily skin. More importantly, it marks an important step in our premiumisation journey, allowing us to deliver elevated skincare experiences through modern formulations, contemporary design, and purposeful innovation. With Vizible, we aim to help consumers manage oily skin with confidence rather than view it as a problem that needs to be fixed.”
The debut Ceramides Barrier Repair range reflects Vizible’s philosophy of supporting oily skin rather than simply controlling it. Built on the understanding that a healthy skin barrier plays an important role in maintaining hydration and protecting skin from everyday stressors, the launch portfolio comprises Ceramides Moisturiser, Ceramides Face Wash and Ceramides Tinted Sunscreen.
Vizible aims to foster informed skincare choices while building meaningful connections with the next generation of skincare consumers, staying true to its belief in “Skincare That Moves With You.”
About Piramal Consumer Healthcare:
Piramal Consumer Healthcare portfolio comprises 25+ brands with offerings spanning across multiple wellness categories. It aims to be among the top three Consumer Healthcare companies in India. Over the last two years, the business has invested significantly in various growth levers. The Company’s strategy of expanding the product portfolio and distribution network has worked well and the Consumer Healthcare business is evolving into a strong player in India’s Consumer Healthcare market.
For more information visit: Piramal Pharma Consumer Healthcare
About Piramal Pharma Limited
Piramal Pharma Limited (PPL, NSE: PPLPHARMA I BSE: 543635), offers a portfolio of differentiated products and services through its 17 global development and manufacturing facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated contract development and manufacturing organization; Piramal Critical Care (PCC), a complex hospital generics business; and the Piramal Consumer Healthcare business, selling over-the-counter consumer and wellness products. In addition, one of PPL’s associate companies, Abbvie Therapeutics India Private Limited, a joint venture between Abbvie and PPL, has emerged as one of the market leaders in the ophthalmology therapy area in the Indian pharma market.
