New Delhi, October 2026: Buying a luxury watch is rarely an impulse decision. For many, it is about finding a particular reference, understanding its history, knowing its condition and, most importantly, being confident about what they are buying. This understanding sits at the heart of Elite Hours, founded by Jatin Chandyok, with a focus on making the pre-owned luxury watch experience more transparent and dependable.
Elite Hours deals in authenticated pre-owned watches from some of the most recognised names in watchmaking, including Rolex, Audemars Piguet, Patek Philippe, Cartier, Omega, Breitling and Tudor. Beyond its collection, the brand offers authentication, servicing and repair, as well as buying and selling assistance for clients looking to enter or build their collection.
For Chandyok, the business has always been about more than putting a luxury watch on a display. His approach is centred on understanding what makes each timepiece worth owning and helping clients make decisions with the right information.
“When someone is buying a pre-owned luxury watch, they want to know that they are making the right choice. The condition, authenticity and history of the watch matter just as much as the brand. We have built Elite Hours around giving clients that confidence, while also making the experience personal and easy to navigate,” said Jatin Chandyok, Founder, Elite Hours.
A Focus on the Watch, Not Just the Brand
The pre-owned market gives collectors access to watches that may no longer be available through conventional retail channels, including discontinued references and sought-after models. But with that access comes the need for careful evaluation.
Elite Hours places emphasis on this part of the purchase journey. Watches are assessed and authenticated before being offered to clients, while the brand’s service and repair facility allows it to support watches beyond the point of sale. Every watch sold by Elite Hours comes with a two-year warranty, adding another layer of assurance for buyers.
The brand also works with clients who want to sell their watches, offering a buying concierge that handles evaluation and the subsequent process. This allows Elite Hours to work with a watch throughout different stages of ownership rather than only at the point of purchase.
Taking the Experience Beyond the Traditional Watch Store
Elite Hours currently operates from South Extension, New Delhi, and just recently has expanded its physical presence to DLF Summit Plaza, Gurugram.
The Gurugram boutique has been designed to complement the brand’s more personal approach. Walnut veneer, brass finishes, glass and backlit onyx come together to create a setting that feels refined without taking attention away from the watches themselves. Dedicated display areas and consultation spaces allow clients to take their time with the pieces and discuss them with the team.
The expansion into Gurugram marks another step in Elite Hours’ growth as it continues to build its presence among India’s luxury consumers and watch enthusiasts.
Building a Community Around Watches
As more Indian consumers develop an interest in watches beyond their traditional status as luxury accessories, the conversation is also becoming more informed. Collectors are looking at references, movements, rarity, condition and provenance, while new buyers are seeking greater clarity before making a purchase.
Elite Hours is looking to be part of that conversation, offering access to a wider selection of watches while bringing the expertise and support needed to navigate the pre-owned market.
For Chandyok, that remains central to the brand’s direction: creating a place where people can discover watches, understand what they are buying and, over time, build collections that are personal to them.
About Elite Hours
Elite Hours is a luxury watch house specialising in certified pre-owned timepieces from some of the world’s most recognised watchmakers. Built with a focus on authenticity, expertise and customer confidence, the brand offers a curated selection of watches across leading names such as Rolex, Audemars Piguet, Patek Philippe, Cartier, Omega, Breitling and Tudor.
Beyond its collection, Elite Hours offers a complete range of services around luxury watch ownership, including authentication, servicing and repairs, as well as dedicated buying and selling concierge services. Every watch goes through the brand’s authentication and evaluation process before being offered to clients and is backed by a two-year warranty.
Founded by Jatin Chandyok, Elite Hours aims to make the pre-owned luxury watch market more accessible and dependable for both experienced collectors and first-time buyers. The brand currently operates from South Extension, New Delhi, and DLF Summit Plaza, Gurugram, while its online platform enables clients across India to explore its collection and services
