GetLook, the beauty and wellness services brand, has unveiled a new DVC featuring Bollywood actor Gulshan Grover, popularly known for his iconic ‘Bad Man’ screen persona. Taking a playful approach to beauty and grooming, the DVC campaign builds curiosity around the question “Gold Kahan Hai?”, placing Grover in a dramatic, larger-than-life setting before bringing the brand’s Korean 24K Gold Facial into the spotlight.
The DVC draws on the idea that even a character as formidable as the ‘Bad Man’ cannot resist the allure of gold and its radiant appeal. The video uses his recognisable persona to build curiosity around GetLook’s Korean 24K Gold Facial, bringing the service into focus through humour and cinematic storytelling.
Through this creative approach, GetLook highlights the luxurious beauty experience offered by its Korean 24K Gold Hydra Facial, while using a familiar Bollywood personality to make the campaign engaging and memorable. The DVC also reflects the brand’s focus on presenting professional beauty and wellness services through fresh and relatable storytelling.
Gaurav Maheshwari, Founder, GetLook, said, “The idea was to create a film that audiences would remember, using Gulshan Grover’s iconic screen persona in an unexpected setting. The contrast between his familiar dramatic presence and the world of premium skincare allowed us to build humour into the storytelling while keeping GetLook’s Korean 24K Gold Facial at the centre of the narrative. We wanted to add entertainment first and make the service memorable.”
Vatsala Kothari, Founder, GetLook said, “At GetLook, we believe beauty and self-care should feel engaging, enjoyable and accessible. With this campaign, we wanted to present our Korean 24K Gold Facial through a fresh creative lens, using Gulshan Grover’s iconic persona to add an element of humour and recall. As we continue to expand our service portfolio, we look forward to introducing more beauty and grooming experiences for different consumer needs. Our upcoming entry into the men’s category will be an exciting step in that direction, allowing us to take our beauty and grooming offerings to a wider audience.”
Speaking about the campaign, Gulshan Grover said, “I have spent years playing characters who are known for their intense looks and larger-than-life personalities. I had a lot of fun bringing this entertaining twist to the screen with GetLook. Gold has a charm of its own, and even the ‘Bad Man’ cannot escape its attraction! I had a great time being part of this fun and unexpected campaign with GetLook.”
With this DVC campaign, GetLook brings together entertainment and beauty in a format designed to capture attention and introduce consumers to its premium facial experience.
Video- https://www.youtube.com/watch?v=9d8b61m5uWU
About GetLook
GetLook is India’s trusted Salon at Home brand, serving customers across 15+ cities in the country. We are committed to bringing premium salon and wellness services right to your doorstep, delivered by highly trained professionals using top-quality products.
