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From Regional Icon to Everyday Dairy This Pujo, Mother Dairy Takes the Love for Mishti Doi to Milk & Curd with Abir Chatterjee
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From Regional Icon to Everyday Dairy: This Pujo, Mother Dairy Takes the Love for Mishti Doi to Milk & Curd with Abir Chatterjee

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Pune, 17th September 2026: Racold, one of India's leading premium water heating brands, has announced the launch of Pronto Dark 5L, a new addition to its instant water heater portfolio. Designed for modern, design-conscious consumers, Pronto Dark brings together Italian design, a distinctive glossy dark finish, a sleek space-conscious design and fast heating performance, creating a premium appliance that combines style with everyday functionality. With its compact design and striking dark finish, Pronto Dark fits effortlessly into contemporary bathrooms and kitchens, adding a sophisticated touch to the space. Its 5L capacity and fast heating performance deliver everyday comfort and convenience expected from an instant water heater, making it well suited to modern urban homes. Beyond its design, Pronto Dark is equipped with multiple safety features, including a shock-proof body, functional thermostat, thermal cut-out and a pressure relief mechanism for reliable protection. Built with 12-bolt system at core, it is engineered to withstand water pressure of up to 6.5 bar, making it suitable for high-rise residential buildings and offering added assurance for everyday use. Marking the launch, Racold has also unveiled a new digital video campaign (DVC) that brings alive the product’s design-led positioning. The campaign moves beyond the functional benefits traditionally associated with water heaters, positioning Pronto Dark as an appliance that fits naturally into contemporary lifestyles, where style, comfort and performance come together. Commenting on the launch, Mohit Narula, Managing Director and Country Manager – Ariston Group India Pvt. Ltd, said, “The way consumers choose appliances is changing. Functionality remains fundamental, but design, aesthetics and how a product fits into the home are increasingly influencing purchase decisions. This presents an important opportunity for brands to move beyond conventional category expectations. With Pronto Dark 5L, we are bringing this thinking to water heating by combining Racold’s Italian design heritage with the evolving needs of Indian consumers. The launch is part of our broader focus on creating differentiated products that add greater value to consumers while strengthening our premium portfolio in India.” For years, water heaters have been viewed primarily through the lens of functionality. But as homes increasingly become spaces where aesthetics matter too, consumers are looking for appliances that not only perform well but also complement their surroundings. Pronto Dark brings this perspective to the water heating category, combining a compact design and distinctive aesthetic with the comfort and convenience expected from a modern appliance. Link to the campaign: https://youtu.be/HeaXIjQ-aKU?si=3_NM_Uoii7Ot8nuw About Racold: Racold is one of India's leading premium water heating solutions providers and a wholly owned subsidiary of Ariston Group, the Italian global leader in sustainable thermal comfort. With over six decades of expertise, Racold combines Italian design, global engineering and local manufacturing to deliver innovative, energy-efficient and durable water heating solutions for residential, commercial and institutional applications. Its comprehensive portfolio includes instant and storage water heaters, heat pumps and customized hot water systems equipped with advanced technologies. Backed by Ariston Group's presence across more than 40 countries and its expertise in water heating, space heating and renewable energy technologies, Racold brings global innovation tailored to the evolving needs of Indian consumers. Recognized as the only water heating brand in India to receive the Bureau of Energy Efficiency (BEE) Award ten times, Racold continues to redefine everyday comfort through innovation, performance, safety and sustainability, supported by a robust nationwide service network.
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Racold Launches Pronto Dark 5L, Bringing Style to the Instant Water Heater Category

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Dylect Brings Quirk and Power to the Pressure Washer Category with Its ‘Don & Minions’ Inspired DVC Campaign
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Dylect Brings Quirk and Power to the Pressure Washer Category with Its ‘Don & Minions’ Inspired DVC Campaign

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Pee Safe Launches New DVC to Shape India’s Hygiene Habits with ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath
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Pee Safe Launches New DVC to Shape India’s Hygiene Habits with ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath

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