India, November 13, 2026: Where nature meets science, skincare takes a new approach to total skin health. Nykaa, India’s leading beauty and lifestyle company, announces the exclusive India launch of Grown Alchemist, the global skin and bodycare brand known for its pioneering approach to plant-powered formulations and cutting-edge biotechnology. The launch brings the brand’s cult-favourite Skin Defense Primer alongside its renowned skincare, hand and body collections to India’s beauty consumers. As India’s largest destination for beauty brands, Nykaa is a natural home for Grown Alchemist’s total skin health philosophy.
Founded in Melbourne in 2008, Grown Alchemist is built on the belief that our environment and lifestyle play an important role in skin health. Everyday stressors, including pollution and environmental aggressors, can contribute to oxidative stress, weakening the skin and compromising its natural balance. At the heart of the brand is a total skin health philosophy: keeping skin healthy, strong and balanced through potent plant-derived ingredients and advanced biotechnology. Its high-performance formulations are designed to help protect, strengthen and renew skin against the demands of modern urban living.
Grown Alchemist’s inherently genderless approach also reflects India’s evolving beauty landscape, where skincare and self-care increasingly transcend traditional gender boundaries. Defined by minimalist, modern design and distinctive natural scent profiles, the brand offers an understated approach to beauty, appealing to today’s discerning consumers.
“We’re incredibly excited to bring Grown Alchemist to India through our exclusive partnership with Nykaa. As a retailer that shares our commitment to innovation, quality and high-performance beauty, Nykaa is the ideal partner to introduce our unique approach to total skin health to a new generation of Indian beauty enthusiasts.” Guillaume Geslin, General Manager EMEA, India + UK, Grown Alchemist
Meet the Grown Alchemist heroes available at Nykaa:
Skin Defense Primer: The global viral hero. Lightweight gel formula instantly blurs, mattifies and helps defend against environmental stressors. Powered by antioxidant-rich Ashwagandha and Reishi Mushroom to strengthen the skin barrier.*
Gentle Gel Facial Cleanser: A refreshing, non-stripping gel cleanse that decongests pores and removes impurities. Aloe Vera and Chamomile help soothe and rebalance skin.
Polishing Exfoliator: Finely milled Bamboo particles clear congestion and buff away dead skin cells. Camellia Seed and Rosehip Oils nourish and soften skin, helping reveal a smoother, brighter complexion.
Hydra-Restore Lip Balm: Nourishing Shea Butter and Rosehip Oil deliver lasting, glossy hydration, finished with a refreshing watermelon scent.
Invigorate Hand Wash: An aromatic cleansing experience infused with Sweet Orange, Cedarwood, Sage and soothing Aloe Vera. Gently cleanses while maintaining skin hydration.
Restorative Body Cream: Rich, fast-absorbing hydration powered by Shea Butter and Jojoba Oil to replenish moisture, smooth and restore skin softness.
Based on an independent clinical study of 37 people over 12 hours, 2023
Grown Alchemist is now available exclusively on Nykaa.com, the Nykaa App and at select Nykaa stores across India.
ABOUT NYKAA:
Nykaa’s vision is to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysaa’.Over the years, Nykaa has steadily captured the hearts of consumers, serving over 65 million customers (as of 30 September 2026) through its online platforms and 338 offline beauty destinations (as of 30 September 2026), while building loyal communities through engaging and educative content.
House of Nykaa – Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Dot & Key, Kay Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumes, Earth Rhythm and Aminu alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Rare Beauty, K18, JudyDoll, Chanel Fragrance and Beauty, SK-II, Nike, H&M, Charlotte Tilbury, Elf Cosmetics, Urban Decay, Birkenstock, Foot Locker, Revolve, and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honours such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.
ABOUT GROWN ALCHEMIST:
Founded in Australia in 2008 for all skin impacted by modern living, Grown Alchemist’s high-performance, clinically proven formulas support skin health from head to toe. Using advanced plant extracts and biotech ingredients, all Grown Alchemist products are over 94% natural and have been formulated to work in harmony with your skin biology for better absorption and more powerful results. The brand also offers spa treatments and services, encompassing cryotherapy, lymphatic drainage and IV infusion therapy to optimise skin health. Grown Alchemist is available in over 40 countries and can be found at five-star hotels and spas worldwide.
