Mumbai, 12 November 2026: Tata CLiQ Luxury, India’s premier luxury lifestyle platform in partnership with Jay’s Watch Store, announces the second edition of The Luxe Watch Auction. Scheduled from 4 to 6 December 2026, the three-day online auction will feature a curated selection of over 100 coveted and sought-after pre-loved timepieces from leading maisons, offering watch enthusiasts and collectors across the country an opportunity to discover and own them. The registration and bidding will take place through the auction website which can be accessed on Tata CLiQ Luxury app and website.
The Luxe Watch Auction is an exclusive watch only auction with no buyer’s premium. Hosted in collaboration with Jay’s Watch Store, India’s largest networks for pre-owned watches, collectors can explore and bid on timepieces selected for their provenance, rarity, and significance, which can be difficult to access through conventional retail channels. All of this is complemented by the assurance of authenticity, quality, and a trusted shopping experience backed by Tata CLiQ Luxury.
The timepieces featured in the auction have been handpicked to meet the highest standard of quality. The catalogue features timepieces from maisons such as Rolex, Breguet, Breitling, Vacheron Constantin, and more. Some of the noteworthy timepieces in the auction are the Rolex Daytona, Rolex GMT Master II, Rolex Submariner, Breitling Navitimer, and Breguet Type XX.
Commenting on the auction, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, “For watch enthusiasts and collectors, a timepiece represents far more than its design; its craftsmanship, heritage, and rarity are equally significant. Tata CLiQ Luxury is the first ever e-commerce platform to host an online watch auction. The inaugural edition of the Luxe Watch Auction, held in February 2026, garnered interest from collectors across the country and brought in several new customers. Given the strong interest and demand we witnessed, we are delighted to announce the second edition of the Luxe Watch Auction this December. Building on our partnership with Jay’s Watch Store, this edition reinforces our commitment to trust, expertise, and thoughtful curation. Through this initiative, we aim to expand access to exceptional collectibles and create meaningful luxury experiences for discerning consumers across the country.”
Speaking about the auction, Mr. Jay Makhijani, Founder, Jay’s Watch Store, said, “Having spent nearly three decades in the watch industry, I’ve witnessed how the Indian collector has evolved. Today, there is a growing appreciation for the craftsmanship, rarity and stories behind exceptional timepieces. With the second edition of the Luxe Watch Auction, in association with Tata CLiQ Luxury, we hope to build on this enthusiasm while bringing the expertise and trust that have always defined Jay’s Watch Store to a wider audience of collectors. We are also pleased to share that Jay’s Watch Store will donate a portion of the proceeds from the auction to Children’s Cancer Care, allowing this initiative to make a meaningful difference beyond the world of watch collecting.”
Ahead of the auction, interested participants can view select timepieces at Jay’s Watch Store in Ahmedabad from 14–19 November, Bengaluru from 20–25 November, and Mumbai from 26 November onwards. Appointments to view these select timepieces can be booked through the auction website, accessible via the Tata CLiQ Luxury platform. A dedicated auction helpline will be available, connecting them with Tata CLiQ Luxury’s Assisted Sales team. The team will address queries and provide assistance with registration, preview bookings, bidding, payment, and after-sales coordination.
Designed to uphold the highest standards of quality and provenance, the auction will be conducted under stringent verification protocols and expert-led curation. To view the entire collection and wish list the preferred timepiece, interested participants will be required to create an account on the auction site. They can register either in advance or at any point during the three-day auction period. After registration, participants can browse the curated catalogue and save favourites to their personalized watchlist. In addition, the verification process and token payments, which are refundable subject to the applicable terms and conditions, must be completed before the first bid can be placed once the auction goes live. Bids can be placed on the dedicated auction interface.
The live auction format enables real-time price discovery, offering transparency through timely bid updates, and provides participants with the opportunity to acquire remarkable timepieces at competitive, market-driven prices. The winning bidders will receive a secure payment link and have four days to complete the transaction, after which the timepiece will be delivered to their doorstep.
To know more, click here: https://luxury.tatacliq.com/explore/the-luxe-watch-auction-nov26
About Tata CLiQ Luxury:
Redefining the term luxury in India – one that reflects the values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury embraces the principles of the Slow Commerce brand philosophy to enhance consumers’ online luxury shopping experience. Here, the attention shifts to finer details, to craftsmanship and heritage, and to the tranquillity and value of an experience, where browsing is a delight, and quality is nurtured.
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium and luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through a careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalised privilege programmes managed by attentive relationship managers.
Tata CLiQ Luxury is committed to responsible business practices. In an endeavour to support its green goals, the circular packaging programme allows customers to return their empty packaging boxes after their purchase is received, thereby enabling the brand to recover, refurbish, and reuse them.
About Jay’s Watch Store:
Founded by Jay Makhijani, Jay’s Watch Store is a specialist destination for pre-owned luxury timepieces in India. Backed by nearly three decades of industry experience, the company has built its reputation on horological expertise, a carefully curated selection of watches, and longstanding relationships with collectors and enthusiasts.
With a retail presence across Mumbai, Ahmedabad and Bengaluru, Jay’s Watch Store brings a considered approach to luxury watch sourcing, with an emphasis on craftsmanship, provenance, condition, and collector relevance.
As Tata CLiQ Luxury’s inaugural partner for its Timeless Icons store, Jay’s Watch Store continues its association through the second edition of the Luxe Watch Auction, combining specialist horological knowledge with a digital auction platform for watch collectors across India.
