New Delhi, July 29th, 2021 – After teasing the news earlier this month, today, Reebok in partnership with Universal Brand Development, officially unveils the Reebok x Jurassic Park full-family footwear and apparel collection. The first-ever product line celebrates the legendary history of Jurassic Park and reimagines some of Reebok’s most well-known sneakers through the lens of Universal Pictures and Amblin Entertainment’s iconic 1993 film.
Each footwear model in the Reebok x Jurassic Park collection pays homage to key characters and props from the original film. All silhouettes are thoughtfully constructed with intricate details incorporated from the outsoles to the sockliners for fans of the franchise. Highlights of the line include:
- Classic Leather (INR 9,999, GY0570) – Inspired by Dr. Ian Malcolm’s fascination of chaos theory, this
Classic Leather is part simplicity, part utter chaos. The chaotic lateral side of the shoe celebrates Ian Malcolm’s fashion sense and flashy lifestyle with a range of textures and patterns from floral to sabretooth tiger. The more simplistic medial side features the Jurassic Park logo and a brooch jewel detail nodding to the necklace Dr. Malcolm wears throughout the movie.
- Club C Legacy (INR 7,999, GY0856) – This Club C Legacy pays homage to playful and informative Mr. DNA, the cartoon character that explains the process of recreating dinosaur DNA. The clear TPU outsole reveals a Mr. DNA strand logo on the bottom of the left shoe and a mosquito graphic on the right shoe. The Club C Legacy is finished with a cracked egg collar and bubbled heel.
- Jurassic Stomper (INR 15,999, GX5412) – Featuring a tough leather and neoprene upper, the Jurassic Stomper is strong enough to hold up to anything InGen workers encounter in the field. The shoe, inspired by the uniforms of the infield InGen staff, includes multiple patches which can be changed out depending upon your division within the morally questionable organization.
In addition to the adult-sized footwear, the line also features an additional Classic Leather and Zig Dynamica in grade school, preschool and infant sizing, as well as a full range of complementary adult’s apparel in unisex sizing.
Rounding out the collection is an assortment of elevated footwear packaging. A portion of the boxes will resemble original Jurassic Park toy packaging from 1993, while others will draw on themes from the film including Nedry’s infamous fake shaving cream can, the cages and padlocks used in the park to keep dinosaurs contained, and even Mr. DNA.
The Reebok x Jurassic Park footwear collection is available beginning July 30th on www.shop4reebok.com, select Reebok stores, superkicks.in, Ajio, and Myntra in unisex starting INR 7,999.