National, September 2026: The Face Shop, a globally recognised Korean skincare brand known has unveiled new packaging for its iconic Rice Water Bright Foaming Cleanser, giving the cult-favourite a fresh, contemporary and vanity-worthy look while keeping the very thing that made it iconic exactly the same, its original formula.
Link: https://thefaceshop.in/collections/rice-water-bright
There are beauty products that come and go with the trends, and then there are those that quietly earn a permanent spot on our vanities. The Face Shop’s Rice Water Bright Foaming Cleanser has long been one of them. Now, the iconic cleanser is getting a glow-up of its own. The new packaging is arguably the biggest change. Sleek, fresh and Pinterest-worthy, it brings a contemporary visual identity to the much-loved cleanser, giving it a look that feels right at home while staying true to the product that consumers have known and loved over the years.
At the heart of the refresh is the idea of celebrating a skincare classic that has remained relevant across generations, routines and ever-changing beauty cycles. Because while packaging evolves, skincare favourites earn their cult status for a reason. Enriched with Korean Rice, the Rice Water Bright Foaming Cleanser is known for its rich, foamy texture and gentle yet effective cleansing experience. The cleanser contains pesticide-free rice extract grown in Yeoju, the home of premium rice. Historical records show that royal court ladies used rice water to achieve clear, jade-like skin, rooted in Korean heritage. The cleanser removes 99.9% of impurities in pores, leaving skin looking brighter in only one time of foaming wash. If you’ve been loyal and loved the original, there’s no need to relearn your routine. The same formula, foamy texture, feel, size and price remain, making it more of an evolution than a reinvention.
Aashriya Sharma, Head of Marketing, The Face Shop, said, “Rice Water Bright Foaming Cleanser, has been a much-loved part of skincare routines for years, and its cult status comes from the trust consumers have placed in the formula. With this packaging refresh, we wanted to give an iconic favourite a fresh, contemporary identity while staying true to what consumers already love. This is our way of celebrating an icon that continues to be relevant, loved and timeless, while staying true to everything that has made it a skincare favourite ”
With 47 million units sold worldwide, the Rice Water Bright Foaming Cleanser has established itself as an undisputed leader in rice water cleansers. Its success is backed by years of expertise, with 19 years of rice research expertise and a legacy built around confidence in clear, fresh, bare skin and great-value rice water cleansing. And while the cleanser has become a familiar name in Korean skincare routines around the world, it has become such a hit among skincare enthusiasts globally, further highlighting the universal appeal of this much-loved formula. Following product use, 100% of users reported satisfaction in skin radiance and hydration.
The Face Shop’s commitment to 18 years of rice research, continues to build expertise around one of skincare’s most cherished natural ingredients. Who dares to follow 18 years of rice research and the undisputed leader in rice water cleansers? For The Face Shop, this new chapter is about giving a beloved classic a fresh perspective without changing what made consumers fall in love with it in the first place. With its new packaging, The Face Shop’s Rice Water Bright Foaming Cleanser enters a new chapter without leaving its legacy behind.
