Hyderabad, December 2025 –The first-ever AD Design Show Hyderabad concluded on an exceptional high, drawing impressive footfall and enthusiastic participation from the region’s vibrant design community. Presented by AD India in association with ICA Pidilite, the 2025 Hyderabad edition brought together leading brands, visionary designers, emerging talent and design-forward audiences for a memorable two-day showcase. As the inaugural edition, the event was celebrated for setting a new benchmark by introducing the city to a dynamic convergence of architecture, interior design, craftsmanship and cultural conversations.
“I’ve witnessed the magic of the AD Design Show from its inaugural edition back in 2018, and each year it has grown from pillar to pillar, diversified and experimented with programming, design interventions, and good old community engagement. It’s truly a melting pot, it offers a glimpse into the creative spark of the design industry, and this year’s show particularly represents the soft cultural power of India for a global audience.” – Komal Sharma, Head of Editorial Content, AD India
“As always, it was a pleasure being at ADDS because it brings us into the kinds of conversations we want to be part of. It’s where we understand what today’s designers are thinking about, struggling with, and creating. Without that, staying relevant wouldn’t be possible.” – Manish Airee (President – ICA Pidilite Pvt. Ltd.)
Day one opened with a welcome note by Komal Sharma, Head of Editorial Content, AD India, Sandeep Lodha, Managing Director at Condé Nast India, and Manish Airee, President of ICA Pidilite. Mathieu Lustrerie showcased historic Versailles chandeliers, revealing how 17th-century French crystal craft elevates modern spaces. Guests then joined fashion designer and couturier Aisha Rao as she explored the show, inviting attendees to follow her trail. The day featured the MuseLAB × Kadari Art Gallery exhibit powered by ICA Pidilite, where designers Huzefa Rangwala and Jasem Pirani of MuseLAB, along with Supraja Rao of Kadari Art Gallery, presented Muse: The Making Room, an exhibition tracing their two-decade creative partnership. Later, Hyderabad-based interior designers Aamir and Hameeda Sharma led a walk through, inviting visitors to join their tour. The evening concluded with the AD Party at the AD Lounge, powered by ICA Pidilite and co-hosted by Miheeka Daggubati, where guests came together for a lively Friday night celebration.
Day two began with an AD PRO DIRECTORY gathering, marking the rebranding of the AD List to align with its global counterpart. This by-invite-only event brought together leading professionals to celebrate the evolution of the highly successful platform. Later in the day, interior architect Amrita Guha of Untitled Design and AD100 designer Annkur Khosla explored the AD Design Show and shared insights and discoveries from the floor. The day concluded with a closing party at the AD Lounge, where guests came together to celebrate the finale of the show.
HIGHLIGHTS OF THE 2025 HYDERABAD EDITION INCLUDED:
AD Discoveries
AD Discoveries returned as one of the fair’s most anticipated zones, spotlighting emerging designers and collectible design studios. The pavilion celebrated the country’s most exciting new voices, presenting limited-edition furniture, sculpture, ceramics, textiles and experimental design.AD Café
Functioning as the social heart of the exhibition, the AD Café hosted industry networking, creative conversations, and intimate gatherings, powered by a carefully curated lineup of culinary partners including Conçu, Ilatto Gelato, Koko, Maiz Mexican Kitchen, Subko, Terrai, When In Rome.
AD SELECTIONS POWERED BY SIMPOLO TILES & BATHWARE
STACKS BY ALEX DAVIS X EXHIBIT 320 presented a vertical column of stainless-steel flowers that transformed industrial material into a luminous, enduring interpretation of Himalayan blooms. Ashiesh Shah Atelier’s Stambh explored pillars as vessels of memory and craft, uniting diverse Indian artisanal traditions into a cohesive cultural narrative on a global platform. Onedot6 showcased pieces rooted in the Golden Ratio, featuring a totem sculpture, fluid Scribble Series forms, and a refined floor lamp that collectively expressed proportion and quiet intention. Pinakin Studio’s INTERCONNECTED installation layered wood, upholstery, metal, and embroidered fabrics into harmonised forms, expressing nature’s balance through intersecting planes and curves.
