LENGNAU, SWITZERLAND | SEPTEMBER 2026
Rado unveils its new brand campaign, The Search, starring global brand ambassador Hrithik Roshan on a personal quest inspired by memories of his loved one. Wearing a Captain Cook High-Tech Ceramic Chronograph, he is driven to transform a sentiment into something tangible and lasting, embarking on a journey that leads him to the heart of Rado’s universe. Through the brand’s mastery of materials, his vision gradually takes shape as the Centrix Open Heart Diamonds in plasma high-tech ceramic. Distinguished by a light silver mother-of-pearl dial and an open-heart design, the timepiece reveals a glimpse of the movement within, forging a unique connection between wearer and watch through its visible beating heart. Built around a powerful narrative, the campaign reveals the expertise, passion and attention to detail that bring meaningful ideas to life.
THE SPARK OF AN IDEA
What if the most meaningful gift could not be found, but had to be created from the heart? In its newest brand video, The Search, Rado invites the audience on a deeply personal and cinematic journey alongside global brand ambassador Hrithik Roshan. The campaign explores a universal desire: to capture a feeling and transform it into something that lasts forever.
More than a story about a watch, The Search is a tale of inspiration, affection and imagination. Wearing the Captain Cook High-Tech Ceramic Chronograph, a timepiece that reflects his spirit of adventure and his constant pursuit of new possibilities, Hrithik Roshan embarks on a journey shaped by memories of his loved one. Those memories spark a desire to create something truly special. Not simply a gift, but an object capable of preserving a cherished sentiment. Little by little, a concept emerges, driven by the belief that some people deserve something made uniquely for them.
FROM EMOTION TO CREATION
With this thought in mind, Hrithik starts sketching a framework, searching for a form capable of expressing what words cannot convey. What begins as a fleeting feeling evolves into a clear vision, leading him to the heart of Rado’s world. There, surrounded by designers and engineers, imagination begins its transformation into reality.
The scene beautifully captures the creative process, revealing the artistry and innovation that have defined Rado throughout its history. As he explores shapes, materials and finishes, Hrithik is naturally drawn to plasma high-tech ceramic, which he wears himself and admires for its comfort, distinctive metallic appearance and innovative character. Captivated by its exceptional qualities, he knows it is the perfect choice for the piece he imagines.
A STORY WRITTEN BY TIME
Throughout the journey, fragments of the past continue to surface. A smile. A glance. A shared moment suspended in time. As the idea gradually comes to life, it becomes far more than an object. It becomes the embodiment of an intimate intention, shaped by memories and brought to life through creativity and expertise.
In its latest brand campaign, Rado illustrates that the most significant creations begin with emotion. The journey culminates in the Centrix Open Heart Diamonds in plasma high-tech ceramic, a watch conceived by Hrithik as a tribute to timeless grace. Its sophisticated light silver mother-of-pearl dial and open-heart design reveal the beating movement within, creating an intimate connection between the wearer and the watch while reflecting the sentiment behind its conception. Crafted in Rado’s signature material, the watch embodies refinement, elegance and enduring beauty, reflecting a distinctive aesthetic that transcends trends.
In the video’s closing moments, Hrithik unveils the Centrix Open Heart Diamonds, transforming a heartfelt vision into a thoughtful present. Beneath the night sky, the Rado anchor appears among the stars, bringing together inspiration, passion and destiny in a powerful visual metaphor.
With The Search, Rado reaffirms that the time is now to celebrate the moments that matter most and the people behind them. True luxury is not about keeping time. It’s about giving it meaning and how you Feel It.
CENTRIX OPEN HEART DIAMONDS
REF. R30029952
MOVEMENT Rado calibre R734, automatic, 25 jewels, 3 hands Open heart with a circular grain decoration
80-hour power reserve, antimagnetic Nivachron™ hairspring, adjusted in 5 positions
CASE Polished rose gold-coloured PVD-coated stainless steel case Polished stainless steel case back with sapphire crystal
Polished rose gold-coloured PVD-coated stainless steel crown with embossed and laser-enhanced anchor logo
Curved sapphire crystal with anti-reflective coating on both faces, a soft radius on the edge, metallised and glued
Water-resistant to 5 bar (50m)
METALLISATION Rose gold-coloured
DIAL Light silver mother-of-pearl
Jubilé, 12 diamonds, 100/105, Top Wesselton, VS-SI, full cut, 0.051 carat 86 diamonds, 60/65, Top Wesselton, VS-SI, full cut, 0.094 carat
Rose gold-coloured moving anchor symbol
Rose gold- printed Rado, Automatic and Jubilé logos
HANDS Rose gold-coloured
BRACELET Polished rose gold-coloured PVD-coated stainless steel Plasma high-tech ceramic middle links
Brushed stainless steel 3-fold clasp
DIMENSIONS 35.0 x 38.5 x 11.1 (W x L x H in mm)
CAPTAIN COOK HIGH-TECH CERAMIC CHRONOGRAPH
REF. R32195202
MOVEMENT Rado calibre R801, automatic chronograph, 37 jewels, 5 hands, date at 6 o’clock
59-hour power reserve, antimagnetic Nivachron™ hairspring, adjusted in 5 positions
CASE Matt plasma high-tech ceramic case, monobloc construction
Rose gold-coloured PVD-coated stainless steel turning bezel with a polished blue high-tech ceramic insert with engraved numbers, markers and triangle in white Super-LumiNova®
Circular-brushed, titanium case back with sapphire crystal
Polished rose gold-coloured PVD-coated stainless steel screw-down crown with embossed and laser-enhanced anchor logo
Polished rose gold-coloured PVD-coated stainless steel screw-down pushers Box-shaped sapphire crystal with anti-reflective coating on both faces
Water-resistant to 30 bar (300 metres)
DIAL Blue
Polished rose gold-coloured applied indices with white Super-LumiNova® Polished rose gold-coloured PVD-coated moving anchor symbol on synthetic ruby backplate
White-printed Rado and Captain Cook logos, 300m / 1000ft
HANDS Polished rose gold-coloured minute and hour hands with white Super-LumiNova® Polished rose gold-coloured small second hand counter
Polished rose gold-coloured second, hour and minute chrono hands with red tip
BRACELET Matt plasma high-tech ceramic
Polished plasma high-tech ceramic middle links Titanium 3-fold clasp
ABOUT RADO
Driven by a relentless pioneering spirit and the belief that “If we can imagine it, we can make it. And if we can make it, we will,” Rado has redefined Swiss horology since 1917. As the Master of Materials, the brand leads the way in high-tech ceramic, transforming innovation into a defining element of modern watchmaking and a signature expression of its identity. Blending advanced materials with bold and distinctive design language, Rado creates timepieces that unite precision, durability, and eternal beauty.
ABOUT HIGH-TECH CERAMIC
High-tech ceramic lies at the heart of Rado’s identity as Master of Materials. Exceptionally durable and highly scratch-resistant, it is also remarkably light, silky to the touch, and able to quickly adapt to the wearer’s body temperature – feeling less like a watch and more like a natural extension of oneself. That is why we say: Feel it!
First introduced by Rado in serial production in 1986 after years of intensive research, high-tech ceramic can only be created under highly precise conditions. Ultra-pure zirconium oxide powders are meticulously shaped, then sintered at extreme temperatures of 1,450°C, allowing the particles to fuse into an exceptionally dense material. The resulting high-tech ceramic reaches a hardness of 1,250 on the Vickers scale, far surpassing traditional ceramics, and is refined using diamond tools to achieve Rado’s signature smoothness and precision.
Rado’s pioneering plasma high-tech ceramic takes this mastery even further. Through an innovative process that transforms white high-tech ceramic with carbon, it achieves a distinctive metallic shine – without using metal. Polished, brushed or matt, it opens endless possibilities for bold, unique design.
