The festive season brings with it an instinct to celebrate, dress up, reconnect and choose gifts that feel personal. It is a time to pause, reflect on the year gone by and appreciate the people and moments that make it memorable. Bringing this spirit into its watchmaking, Victorinox combines its 140-year legacy of Swiss craftsmanship with the thoughtfulness of meaningful gifting.
Guided by its philosophy, “Spend Your Time Wisely,” the brand presents timepieces that go beyond the occasion, serving as lasting reminders of cherished relationships, personal milestones and the moments that deserve to be celebrated.
As a Friend of the brand, Abhay Deol’s association brings together Victorinox’s Swiss heritage and its contemporary approach to individuality, making him a natural part of the brand’s festive expression. Through Abhay, the brand’s “Spend Your Time Wisely” philosophy finds a more personal and relatable context for Indian audiences, where watches have long been associated with important occasions and milestones. It forms a meaningful bridge between Swiss excellence and the traditions of India.
Commenting on the collaboration, Abhay Deol says, “I’ve always believed that the choices we make define who we become. What resonates with me about Victorinox is its authenticity, its strong sense of purpose and the integrity with which it has stayed true to its values for generations. There is a timeless quality to the brand that goes beyond products. I’m delighted to be part of this journey and to share that message with Indian audiences across the world.”
Avirup Mukhopadhyay, Head of Marketing, Victorinox India, says, “With Spend Your Time Wisely, we are bringing Victorinox’s iconic Swiss heritage and craftsmanship into the heart of Indian celebrations. Our ambition is to make Victorinox watches the ideal gift for every festive occasion and the important moments that define our lives, creating a meaningful bridge bet
ween Swiss excellence and the traditions of India.”
Ultimately, the most memorable gifts are often those that stay with us long after the occasion has passed. A Victorinox watch is designed to do just that to be worn, lived with and become part of the time we spend wisely with people who matter.
Victorinox dates back to 1884, when Karl Elsener opened a knifemaking workshop in a village in central Switzerland. Victorinox is now a fourth-generation family business operating in over 120 countries.
