Bengaluru, May 13, 2025 — ace turtle, India’s leading technology-driven retail company, today announced the launch of two new Wrangler® stores—one in Bareilly, Uttar Pradesh, and the other in Purnea, Bihar—marking a significant milestone in the brand’s continued expansion across emerging Indian markets.
The new stores are located at Phoenix United Mall in Bareilly and in New Market in Purnea. These back-to-back launches underscore Wrangler®’s commitment to making high-quality, trend-forward denim and apparel more accessible to consumers in fast-growing Tier 2 and Tier 3 cities in India.
Both stores are tech-enabled and omnichannel-ready, designed to offer a seamless shopping experience. They will not only serve walk-in customers but also function as local fulfillment hubs for online orders, enhancing last-mile efficiency and customer convenience.
“We’re excited to bring Wrangler® to Purnea and Bareilly—two cities that represent the rising aspirations of a new India,” said Nitin Chhabra, CEO of ace turtle. “This expansion reflects our commitment to taking Wrangler® beyond metro cities and delivering a world-class shopping experience powered by technology, style, and innovation.”
These launches reinforce Wrangler®’s focus on redefining the retail experience in India through digital innovation, personalized engagement, and a diverse product range tailored to the evolving tastes of Indian consumers.
