AcneStar, an anti-inflammatory and antibacterial face wash from the house of Mankind Pharma had launched two interesting and unique campaigns to create a buzz around social media.
The previous year, the brand came up with two mega campaigns ‘Thank you Haters’ and ‘Skin Ka Reset’ and received tremendous responses from its audience. The campaigns were designed keeping in mind the most common problems faced by every individual in today’s time. Thank you Haters is designed keeping in mind the social media trolling that any and every individual faces on social media.
The campaign has driven a message asking people to Thank their haters, for keeping an eye on their social media activities and leaving a hate comment. The Internet has a hidden algorithm, less love, more hate! Some had to fix this and the brand has taken this initiative to give it back to social media trolling. People on the internet who often hide behind a screen and after unfiltered opinions and negative criticism it’s important to teach them a lesson. The IG polls and social posts and all social media platforms and reaction sticker & reel challenges.
In this campaign, a bunch of influencers shared their stories which inspired their audience to share their bit of struggle. Even if they received hate again? But they responded with love in the form of sticker reactions. The campaign received 65 Million impressions and 16.5 Million Video views and 470K Clicks.
The second campaign ‘Skin ka Reset’ was on the most common skin problem that any individual face, the campaign highlights how every girl wishes for a ‘Reset Button so that she can start over from the baby skin days’, the video campaign is designed on the same concept. Keeping in mind the untold desire of every female, the brand has come up with this campaign #SkinKaReset.
The campaign Skin Ka Reset featuring Pranitha Subhash, is an Indian actress who predominantly appears in Kannada, Telugu, Tamil, and Hindi films has 2.9 Million views on Youtube and 1.5 Million views on Instagram.
Both the campaigns have received tremendous response from the audience and the people have danced on the tunes of these campaigns. Apart from these, the brand has also collaborated with popular faces like Himanshi Khurana, Pranitha Subhash, Priyanka Sarkar and Hruta Durgule that caters to different regional markets in India. The brand has collaborated with influencers from different walks of life to further create brand awareness and help the brand to strengthen its position in the market. These influencers and content creators have leveraged fun and quirky content via Instagram Reels, thereby targeting the millennials with their new GenZ strategy.
AcneStar is an anti-inflammatory and antibacterial face wash with the goodness of aloe vera, salicylic acid, glycolic acid that fights with the biggest enemy of skin that is acne and pimples and gives beautiful clear skin, free from acne. AcneStar Soap and Gel are also designed especially to fight against acne, pimples, whiteheads and blackheads. Its effective formula thatattacks the acne-causing bacteria to give you a healthy, radiant and acne-free skin. AcneStar is easily available at a pharmacy near you at an affordable price.
Thank you Haters – https://www.youtube.com/watch?v=DFDr45i51lY
Skin Ka Reset – https://www.youtube.com/watch?v=vPnSwlinBzo