Global adtech player AdCounty Media has strengthened its leadership team with the appointment of Sudha Wadhwa as National Head for Brand Business Growth for its programmatic advertising and branding platform division AdaxxPro. Sudha has over two decades of experience in media, advertising technology and digital solutions and is also skilled in building new businesses and developing strategic alliances and partnerships for sustainable revenue generation.
AdaxxPro is recently acquired by Adcounty Media to strengthen its presence in the programmatic and CTV advertising.
Sudha will be leading AdaxxPro’s Brand business growth initiatives in India. In her capacity, she will help to grow the company’s market footprint, identify potential revenues and build relationships with brands and media agencies.
Her professional experience includes multiple facets pertaining to digital advertising, particularly programmatic advertising, connected TV (CTV), Representation business, creative solution and other integrated digital media solutions. An experience of such magnitude allows her to comprehend how Advertising solutions, data, and creative excellence can combine in order to solve brand business advertising and marketing challenges.
Over the course of her career, Sudha has developed very good working relationships with the key stakeholders within the advertising and media space while running high-growth commercial initiatives and businesses. This is due to her ability to bring in a combination of market knowledge, relationship power, commercial prowess, and a solution-first mindset which allows her to create partnerships which go beyond transactions in media.
On this appointment, Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media, said “Sudha comes with a unique blend of industry experience, market relationships, and knowledge of how technology is transforming the world of advertising. AdaxxPro is an important part of our vision for building a stronger programmatic and branding proposition, and Sudha’s experience will be instrumental in taking the platform to the next level. We look forward to seeing her build meaningful partnerships and drive the next phase of AdaxxPro’s growth”
Commenting on her new role, Sudha Wadhwa said, “It gives me great pleasure to join AdCounty Media’s AdaxxPro and take on the opportunity to lead the business growth of it at a time when the advertising world is witnessing a major shift. The fusion of technology, data, media, and creativity is opening up new avenues for brands and companies to achieve meaningful results. I am looking forward to working closely with our team and partners to grow our market footprint, deliver growth, and develop solutions that cater to the business needs.”
With Sudha joining AdaxxPro by AdCounty Media at a critical juncture in its journey, the company is set to further develop its technology and media ecosystem. With a range of solutions from programmatic advertising using the AdaxxPro DSP, performance marketing using OpsisPro, Apple app growth using iSearchAds, and publisher monetization using PubFormer, AdCounty Media is expanding its technology-driven suite of services for advertisers, agencies, app marketers, and publishers.
With Sudha’s appointment at AdaxxPro, AdCounty Media is further strengthening the leadership behind AdaxxPro as it expands its programmatic and branding proposition in India. Her experience across media, technology and commercial partnerships is expected to support the platform’s market development and help build stronger connections across the advertising ecosystem.
In summary, the fundamental concept underlying Sudha’s philosophy can be stated simply as: Sustainable growth is achieved by aligning the proper technologies and media competencies with tangible business results. The recruitment of Sudha further cements the commitment of AdCounty Media to creating long-term partnerships and delivering tangible value.
