India, April 03, 2023 – In 2022, the ground-breaking technology fuelling the ADIZERO franchise helped elite athletes and ambitious runners to dominate races on the road and the track alike. With 10 World Championship titles secured, two broken world records, and 50% of all World Major Marathons won, the ADIZERO franchise topped the podiums.
Alberto Uncini Manganelli, General Manager / Senior Vice President Running & Credibility Sports at adidas, says: “2022 was an unprecedented year for the ADIZERO franchise and our athletes. But we never stop, we always believe that we can push ourselves further to develop the best products for our athletes by working alongside them and our ambitious running community and tapping into the latest innovation and technology. That is why, with the first World Major Marathon on the horizon, we are confident that 2023 will be no different to last year – ADIZERO will be the most winning franchise again.”
This prediction is off to a great start with Abdesa Tola Adera and Tamirat Tola storming to victory in the Dubai marathon last month wearing the ADIZERO Adios Pro 3.
FAST, FOR EVERY OCCASION
Verified by the records – and developed over the past 19 years alongside its elite athletes and running community – the ADIZERO franchise provides the perfect shoe for the individual needs of every ambitious runner – whether they want to race to win, or train to race. This season, the whole franchise launches in a bold new identity with a fresh colorway update (including Solar Red and Coral Fusion).
RACE TO WIN
Benefitting from adidas’ record-breaking technology, including LIGHTSTRIKE PRO and Continental™ Rubber outsoles, the race day shoes in the ADIZERO franchise are:
- ADIZERO ADIOS PRO 3 – adidas’ ADIZERO hero model that took 2022 by storm, winning three major marathons within the first five months of launching. The ADIOS PRO 3 is built for speed on race day and features adidas’ record-breaking ENERGYRODS 2.0 technology from heel to toe, for harmonious stiffness and energy return. INR 24,999.
- ADIZERO ADIOS 7 – Including superlight cushioning and an energy torsion system, the ADIOS 7 is a low-profile, lightweight racing shoe. Designed for speedy races up to 21KM. INR 11,999
TRAIN TO RACE
Featuring race-day technology such as LIGHSTRIKE PRO foam and a LIGHSTRIKE EVA midsole frame, the training models in the ADIZERO franchise are:
- ADIZERO SL – Designed to help runners take their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe with record-breaking technology, at a lower price point. INR 11,999.
- ADIZERO BOSTON 11 – A versatile everyday training shoe, the BOSTON 11 is built for emulating that race-day feeling in daily fast training runs. It features glass fibre ENERGYRODS in the midsole that bring racing technology to a training shoe. INR 14,999.
Peres Jepchirchir, reigning Olympic Champion and three-time World Record holder, commented: “My training and racing schedule is always changing, in terms of distance, intensity and purpose. That is why it is crucial for me to have a different shoe for each aspect of my running – from daily training runs, to tempo runs and championship races. The ADIZERO franchise provides me with a great shoe for every occasion.”
The new colorways will be available to buy via the adidas app, online and in store from 1st March 2023 at https://www.adidas.co.in/adizero-running
