Adidas Originals and Reebok Celebrate Cultural Exchange with Launch of the ZX Fury Sneaker – Z is for ZX Fury


National, March 18th, 2021 – Adidas Originals, in partnership with sister brand Reebok, returns for the next instalment of the A-ZX series ⏤ to create a brand-new silhouette, the ZX Fury. Merging iconic sneakers from the archives of both brands, this unique silhouette is a celebration of cultural and aesthetic exchange.

The ZX Fury strikingly blends signature design details from adidas’ ZX 8OOO and Reebok’s Instapump Fury. Comprised of premium materials, the sneaker’s upper deftly pays homage to both silhouettes, while Instapump Fury’s historic custom-fit Pump bladder replaces traditional lacing systems. Infused with the spirit of both brands, the ZX Fury is executed in a mash- up colorway merging the iconic ZX 8000 “Aqua” and the instantly recognizable Instapump Fury “Citron”. Rounding out the look is a set of unique co-branded ZX Fury sock liners.

The Adidas Originals X Reebok ZX Fury is available beginning 19th March exclusively at starting INR 15,999.

For more information, please visit the Instagram handle @reebokclassicindia


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