New Delhi, India, 06 May 2026: Adobe Express, the quick-and-easy, create-anything app has launched a new campaign featuring comedian and actor Sunil Grover, alongside digital creators Sahiba Bali, Aaditya Kulshreshth, and Vishnu Kaushal. Conceptualised by the in-house creative team at Airtel, the campaign titled “Now Everyone Can Design Jhatphat Fatafat (translating to now everyone can design, quick & easy”) with Adobe Express premium’s free membership unlock via the Airtel app, taps into the energy of the cricket season and is built on a relatable and comic truth – that unsolicited design feedback has a way of finding you, from the most unexpected people. The campaign brings to life how Adobe Express empowers everyone to create, reflecting Adobe’s broader mission to make creativity accessible to all.
The films follow a slice-of-life format, anchored in two use cases. The first film tackles wedding invitations with Sunil Grover sharing his opinion as the family astrologer on a young couple’s (Sahiba Bali, Aaditya Kulshreshth) poorly designed wedding invitation. The film cuts through a parade of reactions from family and guests! Sunil then proceeds to show off a wedding invitation he’s just designed on Adobe Express. The film then pulls back to show the Adobe Express app in action. Fast-paced and lightly comic, the storytelling reinforces the campaign’s central message – Everyone Can Design, Jhatphat Fatafat!
Beyond the two primary films, the campaign is supported by a series of short-form films spanning everyday use cases from birthday wishes and party invites to memes, WhatsApp messages, and promotional collaterals for small and medium businesses, demonstrating how Adobe Express helps users create quickly and effortlessly.
The campaign also spotlights the Airtel and Adobe partnership under which Adobe Express Premium valued at ~₹4,000 is free for one year for Airtel’s wide base of 360 million customers across India via the Airtel App.
The campaign goes live during the cricket league matches on JioHotstar, running across both connected TV and mobile. It is supported by a 360-degree digital media plan and OOH presence across key metro markets in India, delivering a combined reach of 150 million+ users.
About Adobe
Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com.
