National, 26th February 2026: AGEasy, the consumer products brand under Antara Senior Care—India’s most comprehensive and integrated senior-care ecosystem— has unveiled its latest brand campaign featuring veteran actor and cultural icon Zeenat Aman. Rooted in the belief that gut health is central to active ageing, the campaign brings a senior-first lens to wellness conversations. It challenges the assumption that digestive discomfort is an inevitable part of growing older.
Gut health has gained prominence in mainstream wellness discourse, but the category largely remains fitness-led and generic in an age-agnostic way. AGEasy’s new campaign puts senior first solutions at the centre of the conversation, highlighting the role of gut health in active ageing and the need for products designed specifically for senior bodies.
https://www.youtube.com/watch?v=Tx4qHInG9qk
Sharing her perspective on the campaign, veteran actor and active ageing icon Zeenat Aman said, “Ageing, to me, has never meant slowing down; it’s meant becoming more aware of who I am and what my body needs; it’s meant becoming gutsy. That’s my approach towards health as well, especially gut health; it is something we often overlook, especially as we grow older, even though it impacts how active and comfortable we feel every day. AGEasy’s focus on designing gut health products specifically for seniors is refreshing because it acknowledges that our bodies and needs change, and that care should also change to keep pace. That’s a conversation worth having.”
Ishaan Khanna, CEO, Antara Assisted Care Services, said, “Ageing is usually addressed through a broad, one-size-fits-all solutions, even though senior health and wellness needs are distinct and require special attention. At AGEasy, seniors are at the heart of everything we do and hence we are committed to creating senior specific solutions. This time, we are starting the conversation from gut health because it’s one of the areas where the gap between what seniors need and what the market typically offers, in the form of generic solutions, is most evident. Additionally, gut health is foundational to overall wellbeing. Zeenat Aman is a natural partner for this journey. Her gutsy, self-aware approach to ageing is exactly the mindset AGEasy’s products are built around. She represents seniors who are active, aware, and won’t settle for anything less than what they deserve.”
The campaign is being rolled out with digital films across Instagram, Facebook, and YouTube, with the first released today and the remaining set to roll out in phases over the next few
weeks. The films spotlight AGEasy’s newly launched Gut Care range, which includes Gut Balance (daily digestive support), Consti Calm (support for regular bowel movement), Bloat Calm (relief from heaviness, gas, and discomfort), and Acidity Calm (support for acidity and related digestive concerns) bringing senior-specific gut health into clear focus.
AGEasy is a dedicated senior care online-and-offline store, empowering seniors to lead independent, fulfilling lives through innovative health and wellness solutions. Helping manage chronic conditions such as lung health, joint health, and fall prevention, AGEasy provides seniors and caregivers with a carefully curated selection of products and solutions that address these challenges. Part of the $7Bn Max Group’s Antara Senior Care, AGEasy continues to champion the cause of empowering seniors to age with joy and ease.
