India, September 28, 2026 — Digital travel platform Agoda has released a new study showing that software developers across Southeast Asia and India are rapidly transitioning from using AI assistants for individual tasks to deploying autonomous AI agents across the software-development lifecycle.
The Agoda AI Developer Report 2026 explores how this transition is reshaping the way developers work, how organizations manage costs, and where human accountability sits.
Drawing on extensive input from the developer community across Indonesia, Malaysia, Thailand, the Philippines, Singapore, Vietnam, and India, the report examines the opportunities and challenges shaping AI’s next phase across these markets.
AI is delivering more value, but developers still verify the output
Developers are experiencing greater productivity gains from AI. More than half (60%) now save at least seven hours each week, compared with 20% in 2025. Reported code usability has also improved, with 60% saying AI-generated code is usable often or almost always without major changes.
AI is also being used more broadly across development work, including code review, architecture, debugging, learning, and documentation. Yet human judgment remains essential: 90% of respondents still review or validate AI-generated outputs always or most of the time.
Agents are arriving fast, but cost is holding back wider adoption
More than half (60%) of respondents say AI agents are already used in selected production workflows or broadly across their organization. However, only 40% describe their codebase as mostly or fully ready for a fully autonomous agent.
Cost is the primary barrier to wider adoption, cited by 30% of respondents, ahead of integration complexity (20%) and lack of governance (20%). The report finds that AI costs extend beyond model calls to include the work needed to design, integrate, review, and validate agents. Four in five respondents said they are currently working under some degree of AI usage limits, such as token quotas, usage caps, or budget restrictions.
Autonomy is growing, while accountability remains human
Developers are open to granting AI agents more autonomy for lower-risk, reversible work such as documentation. But as work moves closer to production, the demand for human oversight rises: 79% report requiring human approval for production deployment.
AI is also changing the developer’s role. System architecture and design, AI literacy, and agent orchestration are emerging as future skills. The transition is uneven, however: 50% of junior developers report feeling less secure about their future career prospects, compared with 20% of CTO and VP Engineering respondents.
Idan Zalzberg, Chief Technology Officer at Agoda, shared, “Artificial intelligence is reshaping how developers across Southeast Asia and India build, learn, and collaborate. What began as a way to speed up individual tasks is becoming a broader change in how software is built. Across industries, developers are seeing stronger productivity gains and are beginning to use agents across more of the development lifecycle. But greater capability brings new responsibilities. The real cost is not simply the model call. It is the work required to make AI trustworthy in production. The organizations that will excel in this next phase will be the ones that manage cost carefully, build the right safeguards, and keep human judgment where it matters most.”
The study was commissioned by Agoda and conducted in partnership with Macramé Consulting. As a digital travel and technology company in the region, Agoda is committed to supporting local technology talent, fostering innovation, and sharing insights that help developers and organizations build responsible AI practices.
Agoda’s commitment to innovation extends beyond AI, offering over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking.
For more information and to download the free report, visit [REPORT URL].
METHODOLOGY
This research was commissioned by Agoda and conducted through an online survey between June and August 2026. It gathered responses from over 800 actively employed software developers and engineering leaders across seven markets in Southeast Asia and India: India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Respondents represented a range of experience levels, company sizes and industry sectors.
The survey examined AI performance across the software-development lifecycle, AI-agent adoption and organizational readiness, the cost of agentic AI, trust and accountability, and the changing developer experience. Survey findings were supplemented by a separate executive questionnaire and case studies developed with participating companies.
ABOUT AGODA
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG), employs over 7,500 people globally, and is dedicated to leveraging best-in-class technology to make travel easy and affordable.
