Wednesday, April 29, 2026
HomeBrands in ConversationAgrizy Launches New Phytochemistry R&D Lab to Develop Standardized Botanical Ingredients for...

Agrizy Launches New Phytochemistry R&D Lab to Develop Standardized Botanical Ingredients for Global Wellness Markets

Launches “Desh Ka Kisan, Desh Ka Asli Hero” Campaign

Bengaluru/New Delhi, 29 April 2026 — Agrizy, India’s leading tech-driven Contract Research, Development, and Manufacturing Organization (CRDMO) for global food and beverage (F&B) as well as wellness brands, has announced the launch of its Phytochemistry R&D Laboratory. This facility is designed to produce high-performance botanical ingredients while improving the value flow across India’s herbal supply chain, from farm to finished product. Strategically positioned to cater to the $650 billion global nutraceutical market, including India, the facility aims to meet the growing demand for scientifically validated and regulatory-compliant botanical ingredients.

India’s herbal farming communities have historically provided raw materials to the global wellness industry; however, value realization at the source has been limited. This limitation stems from fragmented procurement, price-driven aggregation, and inconsistent quality standards, which hinder farmers’ participation in premium markets. This issue becomes even more pressing as global demand for nutraceuticals increasingly emphasizes the need for provenance, safety, clinical validation, and transparency in the supply chain. 

Although India has a strong advantage in raw materials, its competitiveness in this evolving market relies on scientific validation, standardization, and regulatory compliance. Agrizy’s integrated model addresses these structural challenges by connecting cultivation practices directly to international quality standards. Its Phytochemistry R&D Laboratory provides critical infrastructure to transform farm-level output into globally compliant, market-ready ingredients.

“This investment enhances our capability to develop scientifically validated herbal ingredients that comply with global standards and deliver consistent performance. By combining traditional botanical knowledge with advanced research, extraction technologies, and strong quality systems, we are creating standardized ingredients that meet international expectations. This demonstrates our commitment to establishing credibility and long-term value within the nutraceutical ecosystem.” said Dr. S. Vijaya Kumar, CEO, Wellness, Agrizy

Translating Farm Quality into Global-Grade Ingredients

The facility is equipped with comprehensive laboratory equipment and instruments designed to extract, isolate, and purify phyto-ingredients from various medicinal plants. It focuses on ingredient development, raw material authentication, and the standardization of herbal extracts. A key technical differentiator of the laboratory is its emphasis on phytochemical evaluation and ingredient development. 

Each ingredient is subjected to multi-stage fingerprinting and method validation according to United States Pharmacopoeia (USP) standards and international pharmacopeial benchmarks, ensuring that claims of potency and purity are reproducibly documented and defensible.

The laboratory develops advanced delivery systems, including phytosomes, nanoformulations, and water-soluble botanical formats, designed to improve absorption, stability, and functional performance across product categories such as capsules, tablets, functional beverages, and nutraceutical foods.

The facility is directed by Dr. Laxman Sawant, who holds a PhD in Phytochemistry and possesses over 16 years of practical experience with notable companies such as Dabur, Himalaya Drug Company, Piramal Life Sciences, Natural Remedies, and OmniActive Health Technologies. He is supported by a multidisciplinary team that collectively offers over 100 years of expertise in areas including botanical research, analytical chemistry, formulation science, and regulatory affairs. 

Quality Demand That Starts at the Root

Agrizy collaborates with farmers, Farmer Producer Organisations (FPOs), and Village Level Aggregators (VLAs) across Karnataka, Maharashtra, Tamil Nadu, and West Bengal—key regions known for botanicals such as turmeric, coleus, bacopa, and ashwagandha.

The company’s sourcing model establishes phytochemical and marker-based specifications at the farm level, successfully integrating Ayurvedic pharmacognosy with modern analytical validation. Farms serve as the initial stage of a quality-controlled pipeline, backed by authenticated identification, cultivation protocols, and contaminant management. This approach shifts the focus from volume-driven procurement to premium, specification-based sourcing, resulting in more stable and higher-value demand for growers.

Additionally, this method enhances traceability and reduces the risk of adulteration by embedding quality controls at the source and minimizing intermediaries. 

A Scalable Model for Sustainable Botanical Sourcing

The model creates aligned value for all stakeholders: farmers benefit from premium, specification-driven demand; brands gain access to validated, compliant ingredients; and global markets receive high-quality botanical products that are backed by traceability and scientific research.

Agrizy holds 21 trademarks for its proprietary products, has filed two patents, and is in the process of filing more. Initial research and development efforts are focused on botanicals that have established global demand and strong growth potential. These include Curcumin for inflammation and metabolic health, Ashwagandha for adaptogenic and cognitive support, Boswellia for joint health, and Bacopa and Gymnema for cognitive and metabolic applications. Early commercial initiatives for Curcumin and Coleus are already underway, demonstrating that this is an operational platform rather than just an aspirational announcement.

Regulatory readiness is integrated at every stage of the development process. The lab generates complete technical dossiers to support compliance with standards set by FSSAI, AYUSH, the US FDA, and EFSA. This enables partner brands to accelerate product registration and market entry while reducing the delays and costs typically associated with third-party regulatory documentation. Development cycles range from three to six months, covering everything from concept validation to commercialization support.

About Agrizy:

Founded in 2021 by Vicky Dodani and Saket Chirania, Agrizy is a Series A funded tech-led CRDMO for global Food & Beverages (F&B) and Wellness brands. The company acts as an end-to-end backend catalyst, enabling the complete product lifecycle, from concept ideation and R&D led formulation development to ingredient sourcing, manufacturing and global fulfilment. Agrizy helps brands accelerate new product development, reduce cost-to-market, and scale existing product lines with speed, consistency, and compliance. By integrating GenAI capabilities, in-house R&D, tech-enabled quality systems, and processing infrastructure, Agrizy is building a scalable, intelligence-led backbone for the global F&B and Wellness industry. Today, Agrizy partners with 300+ global F&B and wellness brands across 20+ countries and is backed by leading investors including Accion, Ankur Capital, Capria, Omnivore, and Thai Wah Ventures.

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts