Bengaluru, 13 August 2025: Renowned Author, Spiritual Mentor, Happpiness Ambassador, and Philanthropist, AiR – Atman in Ravi, has set out on a worldwide transformational quest to help people move beyond the mind and discover the truth in consciousness. AiR with his committed team has embarked on the mission to do so by passing out “Bring Back Consciousness” (BBC) wristbands to encourage everyone across the globe to switch from the mayhem of the mind to a state of perpetual bliss through illumination.
The BBC initiative is not merely a campaign but a deeply personal and passionate mission for AiR. “The mind is a source of misery, ignorance, negativity and desire,” says AiR – Atman in Ravi. “It bombards us with up to 50,000 toxic thoughts a day, acting like a mind-killer—a weapon deadlier than any other weapon. The BBC wristbands serve as a constant reminder to tame the monkey mind and make it a monk by flipping to consciousness—a state of awareness, peace, love and bliss.”
The concept of BBC, which began just weeks ago, is rooted in the idea that our consciousness is often clouded by negative thoughts, much like dark clouds obscure the sun and sky. By wearing a BBC wristband, individuals are reminded to conquer the mind’s destructive tendencies and the monsters it creates—fear, worry, stress, anxiety, regret, shame, guilt, anger, jealousy, and pride—and activate their intellect to discriminate and choose the path of clarity and Enlightenment. “One who has conquered the mind is greater than one who has conquered anything in the world. It is only when the mind is stilled and we are in consciousness that we can attain our ultimate goal—Enlightenment, Moksha,” AiR emphasizes.
AiR’s mission of distributing consciousness reminder wristbands does not have specific goals or limits. AiR and his team aim to reach as many people as they can, around the world, and to share the profound importance of awareness and inner awakening until every individual has been touched by this enlightening experience. “This is not a campaign; it is my mission,” AiR affirms.
AiR – Atman in Ravi, the author of Happpiness is Success (a Rupa publication), has been a guiding light for people seeking Eternal Happpiness through Enlightenment. He emphasizes that real success isn’t about accolades or pleasure but rather about finding peace and discovering the purpose of life. The BBC wristbands are a tangible step in this journey, encouraging wearers to live as their true selves, Divine Souls, free from the ego and its agony and burdens, and embrace a state of everlasting peace and bliss.
As this global mission continues to unfold, AiR and his team are inviting people, communities, and organisations to take part in the campaign by wearing and sharing the BBC wristbands. Their goal? To build a world where consciousness shines through, nurturing a culture filled with positivity, resilience, and Enlightenment for everyone.
