- Launches 5 new products in the audio range catering to the new-age Indian consumers
- Will be available for sale online at Amazon.in and offline at 500 stores which include Reliance Digital, My Jio stores and RelianceDigital.in starting next week
- The premium range designed with the philosophy of ‘More for Less’ is aggressively priced under INR 8K
- The devices will be available at special prices for the consumers purchasing from these platforms
National, April 15, 2021: Celebrating 70 years of the legacy of superior quality cutting-edge products, AIWA, the Japanese consumer electronics brand today announced its entry in India with the launch of its exclusive range of personal audio devices. Designed to cater to the evolving needs of Indian consumers, the brand launched five products in its audio portfolio to meet the unparalleled needs of audiophiles. This launch is the first phase of bringing cutting-edge products to the consumer electronics segment of the country.
The entire range will be available for online sale on Amazon and across 500 Reliance Digital, Jio Stores (+ RelianceDigital.in) for offline walk-in customers starting next week. This audio product range is a part of the first phase of the launch of AIWA India and is priced aggressively between INR 699 and INR 7999. The devices have been made available at special prices for the Indian consumers purchasing from these platforms – AIWA True Wireless Stereo Earphones and AIWA True Wireless Active Noise Cancellation Earphones will be available in two colour variants – Black and White priced atINR 1999 and INR 7999 respectively; AIWA Quad Driver Neckband, AIWA Ultralight Neckband Wireless in-Earphone and AIWA Wired Premium Stereo in-Earphones with gold-plated connectors will be priced at INR 2999, INR 1499 and INR 699 respectively.
AIWA products and their price range
- AIWA AT-X80E True Wireless Stereo Earphones | INR 1999
- AIWA AT-80XFANC True Wireless Active Noise Cancellation Earphones | INR 7999
- AIWA ESBT 460 Quad Driver Neckband | INR 2999
- AIWA ESBT 401 Ultralight Neckband Wireless in-Earphone | INR 1499
- AIWA ESTM-101 Wired Premium Stereo in-Earphones | INR 699
Commenting on the launch, Shouichi Kure c.i, Managing Director of Aiwa Electronics International Co. Ltd. & CEO of Aiwa International Co. Ltd. (Tokyo, Japan) said, “On the 70th Anniversary of AIWA Japan, we are thrilled for our products to reach Indian consumers via our newly formed Regional Headquarters (RHQ) at New Delhi. The launch of our audio range shall be followed by our high-fidelity speakers, televisions, air purifiers, and many more. We shall work closely with our RHQ to let the Indian consumer use our products and enjoy 70 years of Japanese legacy.”
Sharing his views on the launch, Ajay Mehta, Managing Director, AIWA India said “We are excited to launch brand AIWA in India and embark on a billion-dollar dream with the brand in India. This launch is the first step in the direction of bringing a high-quality audio experience to everyday music lovers in the country. With a 70-year rich legacy in sound globally, our audio product portfolio embodies the true essence of sound engineering and expert technology, that is, simple, friendly, and value for money. Our unique and innovative audio range highlights our brand philosophy of “More for Less” and we are confident that our products with superior quality and design will delight our consumers who are looking for exactly that.”
Commenting on the launch, Akshay Ahuja, Category Leader – Consumer Electronics & Personal Computing, Amazon India said, “AIWA is recognized globally for its sound prowess and has always stayed at the forefront of the latest technology. We are excited to be their partner of choice and bring their advanced range of audio products for customers on Amazon.in. With this launch, we aim to bring a new wave of immersive audio experience for customers in all corners of the country.”
Futuristic sound quality for the audiophile within you
The AIWA ESBT 460 Quad Driver Neckband is a premium set of in-earphones that provides mesmerizing sound output, all thanks to the 8mm quad-speaker driver technology. The earphones come with a Micro SD slot to enable you to store your favourite music hassle-free. With a Bluetooth streaming range of 10M, the earphones provide hyper bass and haptic vibration for incoming phone call notifications which are supported by soft multifunction buttons and independent keys for navigation. The earphones provide a super long battery life of 15 hours and 180 hours of standby time in just under 2 hours of charge so that your music playback never stops.
MRP – INR 2999
Immerse in Hi-Fi quality sound in any backdrop
When you’re looking for a moment of peace and quiet with just you and your music, the AIWA AT-80XFANC True Wireless Active Noise Cancellation earphone is the only product you need. With active noise-cancelling technology, this pair of earphones provides audio enjoyment to the fullest. Supported by Bluetooth 5.0 with a transmission range of 10m, this pair of TWS provides intelligent noise reduction up to 23-25dB. The earphones provide seamless automatic pairing and provide up to 16 hours of playback time with the charging case (with ANC on).
Colour variants – Black, White
MRP – INR 7999
The ultimate audio experience without hindrances
AIWA does not believe in any compromises when it comes to quality and the AIWA AT-X80E True Wireless Stereo Earphones are a testament to that fact. With an in-built Mic and LED display, these are a pair of futuristic earphones that are supported by an ergonomic design. Providing high-definition audio quality, the earphones come with Bluetooth 5.1 providing a transmission range of 10m. The earphones provide 6 hours of continuous playback and 70 days of standby time, all on a fast charge of 1.5 hours.
Colour variants – Black, White
MRP – INR 1999
Seamless music playback on-the-go
Supported by a light-weight design and built-in condenser microphone for handsfree calling, the AIWA ESBT 401 Ultralight Neckband Wireless in-Earphone is the perfect device for anyone with a fast-paced lifestyle looking for personal audio options on-the-go. The earphones come with IPX5 water resistance for protection from sweat & rain and are supported by hyper bass sound. With a fast charging time of 2 hours only, the earphones provide a long battery life with up to 8 hrs of continuous music playback and 180 hrs standby time. The device provides a wireless streaming range of 10m (30ft) with any Bluetooth device and comes with a standard micro USB charging port with silicone dust cover.
MRP – INR 1499
Exceptional sound quality at a budget
If a premium pair of earphones is what you need without burning a hole in your pocket, then look no more. AIWA ESTM-101 Wired Premium Stereo in-Earphones are your ideal companion that offer the most premium features at an affordable pricing. With a 3.5mm Metal CNC Housing and 10mm Neodynium Speaker drivers, this pair of earphones provides superior acoustics. With an ultra-light weight of 20g, hands-free calling option and a long cord length of 1.2M, this device is an epitome of maximum ergonomics and long wearing comfort. The device has a frequency response of 20Hz – 20KHz and is compatible with both iOS and Android devices.
MRP – INR 699
For product shots, click here