New Delhi/30 th July, 2026: TrucksUp, India’s rapidly growing integrated digital platform for the trucking ecosystem, has announced Indian superstar Ajay Devgn as its official Brand Ambassador. The partnership marks a significant milestone in the company’s brand journey, bringing together one of India’s most trusted actors with a platform committed to transforming the trucking ecosystem through technology, trust, and innovation.
Known for his enduring legacy, powerful screen presence, and deep connection with audiences across urban and rural India, Ajay Devgn perfectly reflects the values that define TrucksUp. His association is expected to strengthen the brand’s emotional connect with the transport community while enhancing visibility among millions of truck owners, drivers, fleet operators, and logistics stakeholders nationwide.
With this landmark collaboration, TrucksUp is entering a new phase of brand building, focused on creating stronger consumer connections and establishing a distinctive identity within India’s logistics landscape. By combining technology with a relatable and trusted face like Ajay Devgn, the company aims to make its message more accessible, memorable, and impactful, while encouraging the transport community to embrace a smarter, more connected future.
Built around the campaign theme TrucksUp – Ab Apni Chalao, the collaboration aims to position TrucksUp as the preferred one-stop platform supporting the complete commercial vehicle ownership lifecycle. Through this initiative, the company seeks to enhance brand awareness, improve customer trust and recall, and expand its reach among truck owners, drivers, fleet operators, transporters, MSMEs, business associates, and logistics companies.
Through an integrated marketing campaign, TrucksUp aims to significantly strengthen brand recall and establish itself as the first name that comes to mind whenever transporters think of technology-driven trucking solutions. Ajay Devgn’s mass appeal and authenticity are expected to amplify the campaign’s reach, helping the brand connect with audiences across metros, Tier-II and Tier-III cities, and key logistics corridors.
Speaking on the announcement, Sarthak Elwadhi, Co-founder, TrucksUp, said:
“Ajay Devgn’s association marks a defining milestone for TrucksUp. His credibility, resilience, and strong connection with people perfectly align with our vision of empowering India’s transport community through technology and trust. More than a celebrity endorsement, this partnership strengthens our emotional connection with truck owners and transporters. Through our campaign, ‘TrucksUp – Ab Apni Chalao,’ we aim to inspire greater confidence in digital adoption while reinforcing TrucksUp as the most trusted platform for India’s trucking ecosystem.”
The association is also expected to reinforce TrucksUp’s brand credibility among industry stakeholders, including OEMs, financial institutions, insurance companies, fuel partners, and government bodies. By aligning with a personality admired for his consistency, integrity, and reliability, TrucksUp seeks to deepen consumer confidence while positioning itself as a dependable brand that stands alongside India’s transport community.
About TrucksUp:
TrucksUp is India’s leading digital platform for the commercial vehicle ecosystem, offering integrated solutions across the entire truck lifecycle. With offerings like load management, fuel cards, FASTag, GPS, insurance, financing, and value-added services, TrucksUp empowers transporters and drivers to enhance efficiency, profitability, and growth.
