Ahmedabad, 05 August 2026: The demand for both cold coffee and burgers rose sharply across Ajay’s Café network on Friendship Day. Cold coffee sales increased by 89% to 16,834 cups, while burger sales rose by nearly 54% to 33,472 units compared with the previous day.
The momentum was particularly strong across Gujarat’s key urban markets. Ahmedabad, Surat and Vadodara together contributed nearly 60% of Ajay’s total Friendship Day sales across burgers and cold coffees, making these three cities the largest contributors to the occasion-led surge.
The Friendship Day response represents a significant consumption moment for Ajay’s, with both its signature food and beverage categories witnessing a sharp increase simultaneously. Burgers and cold coffee have been integral to Ajay’s offering since its early journey and have increasingly become part of the everyday rituals around catching up with friends, spending time together and celebrating occasions.
Rather than positioning café visits only as an eating-out occasion, the brand has created an accessible environment where consumers can meet, spend time together and turn everyday interactions into moments of celebration.
Jaideep Solanki, Director, Ajay’s Good Food Pvt. Ltd., said “We have seen the cold coffee category evolve significantly in Gujarat, and Ajay’s has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What started as a signature café offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with cafés. The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root- selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the ‘Happy Wali Feeling’ represents, creating familiar products and accessible café experiences that naturally become part of how people come together.”
The Friendship Day performance adds another strong consumption milestone to Ajay’s journey. More importantly, the response reinforces the brand’s role in creating simple, accessible moments of togetherness – one burger, one cold coffee and one “Happy Wali Feeling” at a time. Also, since 2014, Ajay’s Cafe has crossed the milestone of serving 4.36 crore burgers and 3.02 crore cold coffees since inception.
About Ajay’s Cafe
Founded in 2014, Ajay’s Cafe is one of India’s fastest-growing vegetarian Quick Service Restaurant (QSR) chains, committed to making quality food affordable and accessible to all. Operated by Ajay’s Good Food Private Limited, the brand has grown from its first outlet in Navsari, Gujarat, into a rapidly expanding café network across multiple cities, serving millions of customers with its signature cold coffee, burgers, pizzas, and other popular café offerings.
Built on the philosophy of delivering the “Happy Wali Feeling,” Ajay’s Cafe was established by brothers Ajay Solanki and Jaideep Solanki, who envisioned creating a people-centric food brand that combines affordability, consistency, and quality. Backed by a state-of-the-art 45,000 sq. ft. production facility and an in-house testing laboratory, the company maintains stringent quality standards and consistency across its product offerings. Its robust supply chain ecosystem ensures timely deliveries to every outlet, enabling customers to enjoy fresh and high-quality food with every visit.
Ajay’s Cafe’s mission is to serve food that is good, delicious, and accessible to all, while its vision is to become India’s largest QSR chain by 2030. Guided by strong values of customer-centricity, operational excellence, ethical business practices, continuous improvement, and commitment to its people, the brand continues to expand its footprint while remaining focused on delivering value-driven dining experiences.
Beyond building a successful food brand, Ajay’s Cafe has created a thriving entrepreneurial ecosystem, empowering more than 200 entrepreneurs through its franchise network and generating employment opportunities for nearly 1,000 individuals across its operations and partner outlets.
