Mumbai, 3rd October, 2026: AJIO, one of India’s leading fashion and lifestyle destinations, has announced Ahaan Panday as its new face, marking a new chapter in the brand’s fashion and youth-focused storytelling.
The association launches with AJIO’s 2026 festive campaign, ‘Festival Is Festivalling’, which brings together the diversity of India’s festive celebrations through a contemporary fashion lens – conceptualized and written by The Script Room. As the face of the campaign, Ahaan brings his distinct style and youthful energy to AJIO’s festive fashion narrative.
YT Link: https://youtu.be/yEnstkpxV-E?si=wSsZCkFHOc0xPycT
Ahaan Panday said: “AJIO has always been a brand that makes fashion feel exciting, effortless and personal. I love the idea of being able to express yourself through what you wear, and I’m really excited to be part of a brand that celebrates that spirit. I’m looking forward to this journey with AJIO and to kicking things off with the festive season.”
In India, a festival is rarely a single event. It’s a whole season. Across cultures and geographies, we move from Ganpati to Navratri, Pujo, Dussehra and Diwali. The campaign celebrates this season of joy – of people coming together, each with their own beliefs and traditions, in the cultural kaleidoscope that is India. And what’s a festive season without new clothes and dressing up? With AJIO, Festival is Festivalling.
Ahaan’s appointment coincides with AJIO expanding its fashion offering with a growing portfolio of brands, new categories, fresh collections and an increasingly connected shopping experience. Through initiatives such as AJIO RUSH, expanded serviceability and hassle-free returns, AJIO continues to strengthen its proposition for customers across India.
An AJIO Spokesperson said “Ahaan Panday represents a new generation of Indian consumers who are expressive, fashion-forward and constantly evolving. His distinctive style and cultural relevance make him a natural fit for AJIO, and we’re excited to have him join us as the face of the brand.”
Ayyapan Raj, Founder The Script Room said: “With Ahaan on board, AJIO moves into the next stage of the brand journey, and we’re very happy to be a part of it. With the lovely campaign that’s coming out, Festival will soon be Festivalling!”
The association comes alive with the AJIO All Stars Sale, beginning 7th October, with sale prices already live on the platform.
About AJIO
AJIO is Reliance Retail’s fashion and lifestyle destination, offering a curated selection of fashion, footwear, accessories, beauty and lifestyle products from leading Indian and international brands, alongside emerging labels and AJIO’s own exclusive offerings. With a focus on fashion discovery, innovation and a differentiated digital experience, AJIO continues to redefine how India shops for fashion.
About The Script Room
The Script Room is an independent, bespoke creative and communications agency that helps brands build relevance through strategic thinking, distinctive storytelling, and sharp ideas rooted in culture. The agency works with some of India’s leading brands to create advertising that not only delivers the marketing message, but is also entertaining and memorable.
