March 19, 2026 | Mumbai: Ajmal Dubai announces the appointment of Ranveer Singh as its brand ambassador, marking a bold new chapter with the launch of its latest campaign, “Your Unseen Power”. Known as a generational performer and the ultimate showman, Ranveer Singh perfectly embodies the brand’s philosophy of celebrating one’s personality through fragrance. The collaboration brings together Ajmal’s rich heritage in perfumery and a contemporary voice that resonates with a new generation of fragrance enthusiasts. In a moment that mirrors the scale of his stardom, the campaign takes over 575+ PVR screens nationwide today.
The “Your Unseen Power” campaign spotlights three iconic Ajmal Dubai fragrances, each representing a distinct facet of modern expression. Aristocrat is a refined woody-fresh masculine fragrance with a hint of Oud that reflects structure and depth; Aurum Summer is a vibrant fruity-floral unisex scent that captures warmth and effortless charm; while Wisal Layl is a sensual woody fragrance designed for intimate, memorable moments. Together, these fragrances capture the many dimensions of charisma and confidence, qualities that make Ranveer Singh the perfect face of the brand.
Ranveer Singh, Brand Ambassador, Ajmal Dubai, said, “Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, which is something I connect with personally. “Your Unseen Power” campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power.”
Abdulla Ajmal, CEO, Ajmal Group, said, “Ranveer Singh is more than a face for Ajmal Dubai; he shares our vision for self-expression and creativity. “Your Unseen Power” campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”
Aristocrat, Aurum Summer, and Wisal Layl, along with Ajmal’s most popular fragrances are available across all major online and offline retail platforms in India.
