India, 12th June 2025: Ajmal Perfumes, India’s oldest fragrance house with a portfolio of over 300 scents, has recently announced ‘Nawab of Pataudi’ Saif Ali Khan as its brand ambassador. This collaboration marks a significant milestone in deepening Ajmal’s connection with the Indian and global luxury audience.
Ajmal Perfumes has a legacy of 74 years and is India’s only homegrown perfumery brand that has made a global impact. Known as the “King of Oud,” Ajmal combines traditional perfumery techniques with modern innovation. Saif Ali Khan embodies timeless sophistication, royal lineage and a deep appreciation for fine craftsmanship values which demonstrates a natural synergy between both tradition and modernity. This makes Saif’s elegance, versatility and global appeal an ideal ambassador for the brand.
Signing Saif Ali Khan as its brand ambassador helps Ajmal Perfumes bridge heritage with aspiration and reinforce its positioning as India’s leading global perfume house. With this announcement, the brand can make fine fragrances more accessible while elevating the perception of Indian perfumery on a global stage.
Elated with the announcement, Mr. Abdulla Ajmal, CEO, Ajmal Perfumes said, “Ajmal Perfumes has always been about legacy, excellence and the power of scent to evoke memory and emotion. Saif Ali Khan, with his regal presence and universal appeal, embodies these values perfectly. We’re excited to welcome him to the Ajmal family as our brand ambassador and look forward to a fragrant journey ahead.”
As part of the announcement, an official behind-the-scenes video of Chote Nawab Saif Ali Khan will be released at the Ajmal store. He will be featured in a 360° media campaign, covering digital, print, in-store and OOH. He is frequently seen leaving the store with his personal favorites Wisal Dahab and Aristocrat, which confirms his long-standing relationship with the brand.
Commenting on the same , Saif Ali Khan said “I am delighted to be associated with Ajmal Perfumes, a brand I have long admired and personally used.”“There’s something about a well-made perfume – it becomes a signature without trying too hard. Ajmal’s craft speaks to that idea, and that’s what I appreciate about it.”
Ajmal believes in quiet excellence and speaks through its product lineage. However, as it expands its presence across India and into new international markets, a partnership with a globally recognized face like Saif Ali Khan signifies the next leap in its business journey. It reflects the brand’s ambitions to scale, innovate and create emotional connections through storytelling, tradition and modern relevance.
Being a pioneer in the industry, Ajmal Perfumes has a presence in over 60+ countries, 350+ retail stores and listings in leading duty-free locations and airlines. Additionally, it is continuing to move on the trajectory to expand in India and abroad through e-commerce, retail and international collaborations.
