Mumbai, 10th April, 2026: Ajmal, a historical fragrance business with seventy five years of fragrance success, is expanding its presence in India with a unique retail partnership with Shoppers Stop, one of the country’s leading lifestyle and fashion destinations. This collaboration is a big step forward in Ajmal’s continued effort to increase accessibility and enrich the perfume experience for Indian consumers.
Ajmal has distinguished itself through a fully vertically integrated “farm-to-fragrance” journey—overseeing every stage from cultivating raw ingredients to crafting refined perfumes. Rooted in the legacy of the late Haji Ajmal Ali, the brand has earned global reverence as the true “King of Oud.” Now a globally celebrated luxury house in over 60+ countries, Ajmal is where ‘East Meets West,’ seamlessly blending the rich, deep scents of the East with the fresh, modern styles of the West. This global success is built on a commitment to innovation and expert craftsmanship, ensuring every bottle reflects a perfect and detailed balance of old-world heritage and modern excellence.
In keeping with this rich history, Ajmal’s cooperation with Shoppers Stop greatly expands its retail reach across the country. Through this collaboration, select Shoppers Stop locations now offer a selection of Ajmal’s most popular perfumes under one roof.
“We are delighted to join hands with Shoppers Stop, a brand that resonates with our vision of excellence and customer-centric retailing,” said Mr. Abdulla Ajmal, CEO of Ajmal Group, and the third-generation steward of the Ajmal legacy. This collaboration not only reinforces our commitment to growth in India but also enhances the way fragrance lovers across the country can discover and engage with our portfolio.”
Since the introduction of Ajmal at Shoppers Stop stores, the retailer’s bridge to luxury ideology has been clearly obvious. Shoppers Stop’s tailored environment, which combines High quality products and personalised service, perfectly complements Ajmal’s mission to deliver unforgettable scent experiences that extend beyond the bottle.
“Mr. Rajiv Suri, Managing Director and Chief Executive Officer of Shoppers Stop Limited, expressed enthusiasm about the collaboration: “Ajmal brings a unique heritage and a rich, sensory journey to our customers. Their excellent premium selection compliments our chosen scent range, demonstrating our ongoing dedication to providing various and meaningful options for our customers.”
Ajmal has established a strong presence in India through company-owned shopfronts, multi-brand retailers, and modern trade methods. Today, its aromas may be found in an increasing variety of touchpoints, reflecting both the brand’s extensive history and its desire to connect with new audiences in dynamic retail settings. The brand will continue to expand this footprint, bringing its artisanal scents to more Shoppers Stop stores and retail formats, reaffirming both its commitment to the Indian market and its belief in the power of fragrance to create lasting impressions.
