A premium cat food that prioritizes feline health and happiness
Mumbai, 30th January 2025: Allana Consumer Products Ltd. (ACPL) makes foray in cat food market, launches Purrfeto – a premium range of cat food for kittens and adults. Backed by Allana Group, a globally trusted name with 160 years of expertise, Purrfeto aims to redefine premium feline nutrition of cats. With a legacy of excellence and a commitment to innovation, Purrfeto is poised to set a new benchmark in the cat food market.
Manufactured in Allana’s state-of-the-art facility in Zaheerabad, Hyderabad (which has the storage capacity of 8,000 tons), Purrfeto, like other products from the house of Allana Consumer, is equipped with fully PLC-automated technology with minimum human intervention. This ensures precise formulations, impeccable hygiene, and unparalleled quality.
Raghavendra Rao, CEO – Pet Food, ACPL said, “The pet care industry has undergone a remarkable transformation in recent years. Cats have gracefully leaped into millions of hearts and homes, becoming the second most popular pets globally. With market almost growing at the rate of 30% year-on-year, this is the perfect time to cater to the needs and demands of cat parents. Priced at 300 per kg varying as per grammage, Purrfeto is all set to cater to 30 cities pan India. With this we look at acquiring 40% market share in the next 3 years.”
Adding further he said, “Modern cat parents are more informed than ever, seeking premium-quality food that not only meets these needs but also promotes their feline’s overall well-being. In a market saturated with dog-focused products, we recognized the need for specialized feline nutrition. While we take pride in our expertise in the dog food market, Purrfeto marks our dedicated expansion into the cat food category, addressing the unique needs of cats with the same commitment to quality and innovation.”
Available at all pet food stores and also on quick commerce platforms, Purrfeto offers a variety of nutritious options for both adult cats and kittens. It includes dry food in flavors like Chicken & Rice, Chicken & Ocean Fish, Chicken & Salmon, and Chicken & Sardine, as well as wet food options such as Ocean Fish in Gravy, Tuna Platter in Jelly, and Mackerel in Gravy.
Each recipe is enriched with Omega-3 and Omega-6 for a healthy coat, taurine for a strong heart and sharp vision, psyllium husk for smooth digestion and hairball control, and balanced minerals to maintain optimal urinary ph. Designed to meet the high standards of even the pickiest eaters, Purrfeto ensures a perfect blend of taste and health for your feline friends.
Purrfeto marked its launch with a quirky campaign, “Cattitude: Relax from Home,” offering participants a chance to win ₹1 lakh by embracing the carefree lifestyle of their cats. This fun challenge has resonated with pet parents, encouraging them to relax and bond with their feline companions. The campaign features engaging activities like street activations, meme-based social media content, and short films showcasing the humor of cat-inspired relaxation, further amplified through reels and videos. By celebrating winners and fostering a community of cat lovers, Purrfeto highlights its commitment to innovation, quality, and meeting the nutritional needs of cats, ensuring they thrive with every bite.
