National, 3rd September 2026: Team Pumpkin, one of India’s leading integrated digital marketing agencies, has been appointed as the social media agency for AlphaTheta in India, the company behind the globally renowned Pioneer DJ brand. The mandate includes developing and executing the brand’s social media strategy to strengthen its digital presence and deepen engagement with India’s growing community of DJs, music creators, and electronic music enthusiasts.
AlphaTheta, formerly known as Pioneer DJ, is a global leader in DJ equipment and professional audio technology. Through its innovative hardware, software, and digital solutions, the company has been empowering artists, performers, and music professionals worldwide for decades. In India, AlphaTheta continues to play a pivotal role in nurturing the country’s rapidly evolving DJ and electronic music ecosystem.
As part of the mandate, Team Pumpkin will lead AlphaTheta (India’s) social media strategy, content creation, community engagement, and always-on digital communication across platforms. The objective is to build stronger brand affinity, amplify product storytelling, engage with India’s music creator community, and further establish AlphaTheta as the preferred choice for aspiring and professional DJs alike.
Founded in 2012, Team Pumpkin is an integrated digital marketing agency known for delivering creative, influencer, content, and performance-led solutions for leading brands across technology, lifestyle, retail, FMCG, BFSI, and consumer sectors. With offices across India and an international presence, the agency partners with brands to create meaningful digital experiences that drive business growth.
Commenting on the partnership, Schelicia Caszo, Head of Marketing, Alphatec Audio Video Private Limited, the sole distributors of AlphaTheta in India, said, “India’s music culture is evolving at an incredible pace, with DJs, producers, and creators shaping a vibrant new generation of talent. As we continue to strengthen our presence in the market, we wanted a digital partner who understands both culture and community. We are excited to collaborate with Team Pumpkin to build meaningful conversations, engage our audiences, and further strengthen AlphaTheta’s digital footprint in India.”
Devasis Barkataki, Managing Director, Alphatec Audio Video Private Limited, added, “AlphaTheta has always been committed to empowering creators through innovation and world-class technology. Our partnership with Team Pumpkin is an important step towards building stronger digital connections with India’s growing community of music professionals and enthusiasts, while expanding the reach of our brands across the country.”
Swati Nathani, Co-Founder, Team Pumpkin, said, “AlphaTheta represents innovation, creativity, and the future of music performance. We are thrilled to partner with a brand that has such a strong global legacy and passionate community. Our focus will be on creating culturally relevant content, building deeper engagement with creators, and delivering a social-first strategy that resonates with India’s dynamic music ecosystem.”
About AlphaTheta
AlphaTheta Corporation is a global leader in DJ, music production, and professional audio technology, dedicated to enabling creativity through innovative products and experiences. Home to the iconic Pioneer DJ portfolio, the company develops industry-leading DJ controllers, players, mixers, software, headphones, speakers, and production tools used by professionals and aspiring artists across the world. With a strong commitment to innovation, quality, and community, AlphaTheta continues to shape the future of music performance while supporting creators at every stage of their journey.
