Ms. Chopra’s hire marks A&M’s strategic move to enhance its presence in the consumer & retail sector.
Embracing the growing opportunities in India’s consumer sector, leading global professional services firm, Alvarez & Marsal India, announced the appointment of Delhi-based Aparna Chopra as Executive Director within the Retail and Consumer Products practice. Ms. Chopra’s appointment demonstrates A&M’s commitment to the owner-operator model of working to best support changing client needs in an evolving marketplace.
With 25 years of in-depth experience in fast-moving consumer goods (FMCG), retail, and online businesses, Ms. Chopra leverages her operational lens to advise clients on building and growing brands, developing marketing strategies, launching new business and scaling up existing operations, as well as business transformation. She has served on engagements ranging from portfolio management to new business leadership and talent pool set up. Additionally, she has facilitated launches, market entries for new brands, distribution channels, and transformational pricing business strategies for Nestle, YUM Brands (KFC, Pizza Hut, Taco Bell), Costa Coffee and Lenskart.com.
Ms. Chopra has worked across multiple markets including India, the UK, EMEA, North Africa, and Southeast Asia. Prior to joining A&M, she served as Nestle South Asia’s Business Head of Breakfast cereals and Head of Sustainability & Climate Change.
“Aparna’s joining bolsters our Retail and Consumer Products expertise and further enhance our ability to help clients maximize value as they navigate a changing market,” said Himanshu Bajaj, Managing Director and India Co-Country Leader at A&M. “Her extensive experience and understanding of industry dynamics bolster our ability to drive the transformative outcomes that clients seek.”
Ms. Chopra’s notable engagements include:
- Launching a new business at Nestle India, Breakfast Cereals, and successfully delivering sales and operating profit key performance indicators (KPI)
- Leading Pizza Hut India’s turnaround through the launch of a WOW price point and Taco Bell’s entry into India
- Rearticulating Costa Coffee’s global brand DNA and directing its foray into France, the Philippines and Kazakhstan as well as overseeing growth in MENA and Southeast Asia.
“We are dedicated to nurturing exceptional talent that interweaves with our operational heritage and our results-driven, consulting mindset,” said, Rishav Jain, A&M India’s Consumer & Retail practice leader. “Aparna’s track record of spearheading successful business launches, scaling operations, and fostering brand excellence perfectly aligns with our vision of delivering unparalleled value to clients.”
Commenting on her new role, Ms. Chopra stated, “The Indian consumer is far more discerning today and seeks multiple options to address their health, quality of life, value and innovation needs. This presents a significant opportunity for businesses to effectively scale profitability and growth. A&M’s integrated platform provides a durable foundation to drive impactful transformations that achieve sustainable growth for Retail and Consumer Product companies. The firm’s commitment towards solving complex problems, along with its collaborative, cross-border culture, dovetails with my professional approach.”
As a testament to her industry contributions, The Economic Times named Ms. Chopra among the 25 Women in Indian Business in 2015.
