Over ten lakh vendors from throughout India are now selling on Amazon.in, according to Amazon India. In India, the company began with 100 merchants in 2013 and has since grown to become the premier online marketplace for Indian retailers.
Small and medium local businesses (SMBs) account for more than 90% of Amazon.in sellers, with more than half hailing from tier 2 and tier 3 locations. Over 4.5 lakh new vendors have joined Amazon.in since January 2020, with over one lakh of these new sellers being local offline merchants and neighborhood stores that joined the Amazon marketplace under the Local Shops on Amazon program.
From shipping Chai Cart and Tatkal vans to markets and SMB centers across India to raise awareness about e-commerce, to launch India’s first innovations for Amazon such as Seller Flex and Easy Ship, ‘Karigar’ for weavers and artisans, A group of sellers such as Saheli for female entrepreneurs and Launchpad for new direct consumer brands – the Amazon team is helping small businesses across India e-commerce.
Amazon is working with an extensive network of local stores across India to integrate e-commerce into operations through targeted programs such as Local Shops of Amazon (for online sales), Amazon Easy (for shopping), and I Have Space (for last-minute sales).miles) delivery) and much more. These targeted programs are being implemented rapidly.
Local Shops on Amazon
Launched in April 2020, Amazon’s regional stores offer e-commerce benefits to brick-and-mortar retailers and local stores. This allows Amazon.in digital presence to complement existing store traffic and extend its reach beyond its usual reach. For customers, the program combines the safety and convenience of online shopping with the trust of their favourite local store.
The program has accelerated nationally, more than 20 times since launch, and the total number of merchants participating in the program has doubled in the past eight months. The program has already been extended to 450 cities across India, including top metros and Tier 2 and Tier 3 cities such as Sangli, Osmanabad, Jamnagar, Gorakhpur, Jabalpur, Ratlam, Bikaner, Guwahati, Howrah, Tumkur, Jalpaiguri, Ernakulam. Amazon has committed to listing 10,000 local stores on Amazon.in by 2025.
Launched in 2015, Amazon Easy provides a convenient shopping experience for new Amazon customers, especially in small cities, while generating additional revenue for local stores. Shoppers can visit the store, place an order on Amazon.in with the help of store associates, and pick up the product they ordered from the store, or receive it right at their doorstep.
The rapid growth of sellers signing amazon reflects the tremendous entrepreneurship of Indian businesses and the key role e-commerce plays in the business, especially during recent problems caused by the pandemic.