American Brew Crafts launches Blockbuster beer in Pondicherry


Pondicherry: June 28th, 2022: American Brew Crafts Ltd, (ABCL) a modern high-tech beer manufacturing company forays into Pondicherry – ‘The unique Union Territory with the amalgamation of vibrant Indian and French Culture, by launching its BlockBuster beer for the discerning customers. Brimming with unspoiled beaches, heritage buildings, French and Tamil quarters, and a colonial ambiance, Pondicherry has a plethora of things to do and see at a holiday destination. To spruce up your holiday in Pondicherry, BlockBuster has introduced Lager & Strong variants. BlockBuster Lager is a light and refreshing variant especially meant to accentuate the experience of social interactions and family and friends outings and BlockBuster Strong is a pure-play value-for-money brand to provide the thrill of authentic chilled beer across seasons and is best for the Pondicherry weather.

American Brew Crafts makes its own beer at two state-of-art breweries equipped with the latest German machinery. They prefer to make the beer in small batches giving enough attention and focus to the recipe of each beer. This process also allows them to keep control over the quality of the drink without compromising on the taste. BlockBuster beer is a result of rigorous research on the supreme quality beer brewed with carefully selected finest malts and hops to ensure the perfect flavor. BlockBuster beer is available in 330, 650 ml bottles, and 500 ml cans.

Speaking on occasion, Sri Nagendra Tayi, Chief Executive Officer, American Brew Crafts Pvt Ltd. Said, “We are delighted at the launch of BlockBuster beer in Pondicherry, the most vibrant and colorful destination with beautiful beaches, and rich colonial heritage. Beer is the most preferred drink and we hope BlockBuster will find its place of prominence in Pondicherry. We have set up a robust infrastructure at our breweries and have expert brewers who conjure the best and most innovative beer brews. I am sure the beer lovers will greatly appreciate our brew and extend their support to our endeavors. We have aggressive plans to expand our reach and portfolio of brews for discerning beer lovers. We are truly a ‘Made in India’ brand that delivers the best brews consistently.


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