Amway India collaborates with SRF Foundation


As the world commemorates World Health Day (WHD), Amway India, one of the country’s largest entrepreneur-led FMCG direct selling companies, partnered with SRF Foundation in Nuh, Haryana, for an exceptional programme emphasising the significance of nutrition for a healthy lifestyle.

The organisation held interactive and educational efforts to promote nutritional understanding, well-being, and cleanliness practices, all in line with this year’s World Health Day theme of ‘Our Planet, Our Health.

Amway just launched the second phase of its internationally-acclaimed Power of 5 programmes in Nuh, which aims to combat malnutrition in children under the age of six. In honour of World Health Day, the company released a recipe book with simple, yet nutritious, meals shared by moms and caregivers in the program’s villages.

Poshan Mitras in the region performed an appealing play at the event, which focused on culinary hygiene.

The act aimed to raise awareness of fundamental nutrition and WASH (Water, Sanitation, and Hygiene) practices among the village’s wider population. Mr Sandeep Singh Rajput, Senior Medical Officer, Nuh, Haryana, was present at the function.

Gursharan Cheema, Senior Vice President, North & South, Amway India, commented on the initiatives, saying that in keeping with their ethos of helping people live better, healthier lives, Amway has been using their deep expertise in nutrition to improve the health and wellness of communities at large. They’re collaborating with some of the top organisations to produce not simply strategy, but also practical solutions that are making a difference.

They hope to help and benefit nearly 60,000 people in the Nuh region, including 25,000 children under the age of six, in 42 communities. They will continue to intervene in nutrition with Nutrilite Little Bits, a micronutrient supplement that will be delivered free of charge to approximately 6000 children in Nuh in 2022, Cheema added.

SRF Foundation Director Dr Y. Suresh Reddy remarked, “As an organisation that tries to touch communities at large, we at SRF Foundation take satisfaction in our association with Amway India in their Power of 5 campaign to raise awareness on nutrition and health practices in India.”

Their goal of combating malnutrition in children under the age of six is being met with success because of well-thought-out and straightforward procedures that everyone can understand.

Spreading nutritional knowledge, supporting cleanliness practices, and sharing simple and effective recipes that are easy to follow have all proven to be beneficial in mobilising the community, according to Reddy.

Amway has made deliberate investments in nutrition treatments and awareness campaigns over the years. The firm has been growing up its worldwide acclaimed Power of 5 programmes in India, addressing childhood malnutrition through grassroots-level interventions and innovations.

Amway has also just introduced Nutrilite Little BitsTM, a novel micronutrient supplement that provides daily critical vitamins and minerals to assist manage micronutrient deficits, such as anaemia. Amway hopes to reach over 2,00,000 people in India, including 46,000 children, as a result of this.

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