Amway India launches new range of products for women under Nutrlitie brand, drops ‘XL’ Energy drink from market

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Feb 6, 2013: Amway which gets more than 57 per cent of its revenues from this nutrition and health care brand and rest from home care and personal products launched the following products especially for women:

Nutrilite Hair, Skin and Nails

Nutrilite Black Cohosh and Soy &

Nutrlite Tri-iron and Folic

The company expects to generate revenue of more than Rs.40 crore in 2013 in this category. According to William Scott Pinckney, MD and CEO, Amway India, the fastest growing category in India is nutrition products followed by beauty care products which grew by 25 per cent in 2012.

Another move which was made by Amway apart from launching the new products under Nutrilite brand is the withdrawal of its ‘XL’ energy drink. The ‘XL’ energy drink was dropped from the market because of products short shelf life. The energy drink which was supplied in PET bottles had a shelf life of three months and the company had a challenge to supply this product across India from its plant in Himachal Pradesh. According to company officials, dropping of ‘XL’ energy drink is a temporary move and the company is chalking out its strategy to address this logistics and packaging issue and will be relaunching the product in the market soon.

 

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