MUMBAI, 6th February, 2026 – Anand Rathi Share and Stock Brokers Limited, a leading name in the financial services industry, today announced the launch of its latest digital campaign. Breaking away from the traditional, often sombre tone of the BFSI sector, the in-house scripted campaign uses a “snackable” video format to address the serious challenges of stock market volatility and misinformation through a humorous lens.
The three video series, produced in collaboration with creative agency Bandstand Collective, features recurring characters Bunny and Ishani in relatable scenarios—from a food truck to a living room—where investment struggles trigger dramatic daydreams. Whether it is Bunny transforming into a courtroom advocate shouting “Loss pe Loss” or a dramatic 80s-style monologue about the value of guidance, the campaign uses humor to highlight a critical message: successful investing requires expert research over random social noise.
The Power of Three
At the heart of the campaign is a focus on the three pillars of sound investing that every investor, whether seasoned or a beginner, must master:
- Where to Invest
- At what price to Invest
- How long to Invest
Anand Rathi positions itself as the “trusted partner” to answer these questions, leveraging 30 years of market experience and a legacy of navigating numerous market cycles.
Executive Insights
Devang Mehta, CMO at Anand Rathi Group, commented:
“In an era of viral ‘tips’ and social media noise, we wanted to remind investors that Investments in stock markets is a disciplined science, not a guessing game. By using humorous tropes that are deeply embedded in our culture, we’ve made the core principles of research-backed investing accessible and entertaining. Our goal is to empower our TG to stop relying on random advice and instead lean on the 30 years of expertise and expert research that Anand Rathi brings to the table.”
Tuhin, Co-founder & Chief Creative at Bandstand Collective, added:
“Working with Anand Rathi allowed us to push the creative boundaries of financial advertising. We focused on creating quick, high-energy content that resonates with today’s digital-first audience. By blending relatable frustrations with over-the-top cinematic moments, we’ve ensured that the message of ‘Sahi Guidance’ isn’t just heard, but remembered.”
