Durgapur, 29th July 2026: Anmol Industries Limited, one of India’s leading FMCG companies, participated in the Durgapur Rath Yatra 2026, where its stall witnessed an overwhelming response from thousands of devotees and visitors throughout the celebrations. Durgapur Rath Yatra, one of the region’s most prominent annual chariot festivals, is known for its grand processions, vibrant street kirtans, and lively community fairs.
The celebrations commenced with Rath Yatra on July 16, 2026, followed by Ulto Rath on July 24, 2026. The festivities at Chitralaya Mela Math, Durgapur, will continue until August 1, 2026, attracting devotees and visitors from across West Bengal and neighbouring states. Top Royale and Top Treat remained the key focus products during Anmol’s activation at the festival. The company also introduced Cream Fillo and marked its entry into the Indian Sweets category with Soan Papdi and Besan Laddu.
The new offerings were presented alongside Anmol’s existing product portfolio comprising Romanzo, the indulgent chocolate-layered delight; Swiss Roll, known for its rich, soft and creamy texture; Milk Made, the wholesome milky snack loved by families; 2 in 1, a classic sweet-and-salty biscuit enjoyed by consumers of all age groups; Butter Bake, cherished for its rich buttery taste and crisp texture; and Marie Plus, which received an enthusiastic response from consumers seeking a light and wholesome biscuit option.
The enthusiastic response from devotees and visitors reinforced Anmol’s growing popularity across diverse consumer segments and highlighted the brand’s ability to engage directly with consumers during one of eastern India’s most celebrated cultural and spiritual festivals.
The interaction also provided the company with valuable consumer insights, helping it better understand evolving preferences while strengthening its relationship with existing and prospective customers.
Speaking on the occasion, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited, said, “Participating in the Durgapur Rath Yatra allows Anmol to connect with consumers in an environment that celebrates faith, culture, and community. Such occasions provide us with an excellent platform to introduce our products to a diverse audience and receive valuable feedback. The encouraging response motivates us to continue expanding our portfolio while strengthening our presence across different markets.”
Anmol Industries continues to expand its product portfolio and deepen consumer engagement across the country through participation in culturally significant events. The company remains committed to bringing its existing and newly launched products closer to consumers while building stronger connections through meaningful on-ground experiences.
