New Delhi, July 20, 2026: With more than 15 years of experience in PR, branding and strategic communications, Aparna Agarwal has launched Sandbox Concepts, a strategic brand advisory that works with promoters, founders and business leaders to shape distinctive brand narratives, create flagship platforms and brand experiences, and develop institutional initiatives that strengthen brand equity while delivering enduring business value.
Drawing on her extensive experience across diverse sectors, Agarwal has advised organisations on brand positioning, reputation management, strategic communications and the creation of high-impact initiatives. With Sandbox Concepts, she aims to help businesses move beyond conventional marketing and communications to create long-term brand assets that strengthen identity, credibility and market positioning.
The venture will collaborate with organisations at an early strategic stage, working closely with leadership teams to conceptualise flagship platforms, engagement programmes, institutional initiatives and purpose-led narratives that drive sustained business value.
Speaking on the launch, Aparna Agarwal, Founder, Sandbox Concepts, said “Over the years, I’ve had the opportunity to work with brands at different stages of growth, and one thing has become increasingly clear, lasting brands are built on strong ideas, not just strong campaigns. Sandbox Concepts is my effort to partner with visionary leaders to create platforms, narratives and institutions that shape reputation, inspire trust and deliver long-term value. I look forward to collaborating with organisations that are building not just successful businesses, but enduring legacies.”
Sandbox Concepts will work with a select portfolio of businesses and institutions across sectors, offering strategic counsel across brand architecture, thought leadership, executive positioning, public experiences, stakeholder engagement and institutional initiatives.
As the company expands, it plans to onboard experienced professionals from brand strategy, communications, creative, business consulting and related disciplines to build a multidisciplinary team capable of delivering integrated strategic solutions.
