New Delhi, 19th September 2026: Through its Limitless Aptronix Exchange, customers can bring multiple old electronic devices and combine their value towards the purchase of a new Apple product. The programme accepts devices across brands and categories, including eligible non-working electronics, giving consumers a way to unlock value from technology they may no longer use.
Customers can bring up to 10 devices in a single visit, including up to five dead devices, subject to programme eligibility and in-store assessment. Working smartphones, tablets, smartwatches and other eligible electronics can receive a trade-in value, while qualifying dead devices can also receive a ₹200 gift voucher per device, with the devices subsequently channelled towards responsible recycling.
The proposition becomes particularly relevant with the latest iPhone launch. Instead of looking at the iPhone 18 Pro’s ₹1.64 lakh starting price as the entire cost of upgrading, consumers can look at the cumulative value sitting unused at home.
“The way consumers upgrade has changed. People no longer have just one old phone sitting in a drawer. They have phones, tablets, watches, earbuds, chargers and devices that have accumulated over the years. With Limitless Exchange, we wanted to turn that unused technology into meaningful value towards their next Apple upgrade.” said Meghna Singh, CEO of Aptronix.
The programme is designed to go beyond the conventional one-device-for-one-device trade-in model. A customer could, for example, bring an old smartphone alongside other eligible electronics and have the combined value assessed towards a single Apple purchase. Aptronix’s programme is powered end-to-end by Servify, with recycling supported by Karo Sambhav and tree-plantation initiatives through the Aadi Wasi Foundation.
In addition to device exchange, eligible customers can also explore applicable exchange bonuses, bank offers and EMI options, depending on the product, payment method and prevailing store offer. Aptronix already facilitates trade-ins across smartphones, iPhones, laptops, MacBooks, tablets, iPads and smartwatches from multiple brands.
The result is an upgrade journey that puts the value of a consumer’s existing technology back into the equation.
The Limitless Aptronix Exchange is available across Aptronix stores and service centres, subject to device eligibility, inspection and applicable terms and conditions. Customers can visit their nearest Aptronix store to have their devices evaluated and understand the value available towards their next Apple upgrade.
