New Delhi, September 2026: Archies, one of India’s leading gifting and lifestyle brands, has partnered with Elephant Parade, the global art brand and social enterprise from Thailand, to bring its distinctive collection of artistic elephant showpieces to India. Under the partnership, Archies will serve as the official distributor of Elephant Parade in India.
The partnership brings together Elephant Parade’s globally recognised art and conservation initiative with Archies’ strong presence in India’s gifting and lifestyle market. The association will make the colourful elephant sculptures accessible to Indian consumers as collectibles, décor pieces and meaningful gifts.
Elephant Parade transforms the iconic elephant into a miniature canvas, with artists and designers creating individual interpretations through colours, patterns and creative designs. Each sculpture carries its own visual identity and story, making the collection relevant across gifting, décor and collectibles.
Jeannette Brüske Woelinga, General Manager – Asia & Middle East, Elephant Parade, said, “Archies is a natural partner for Elephant Parade as we share a strong passion for creativity, meaningful gifting and products that tell a story. We are delighted to have Archies as our official distributor in India and look forward to bringing our colourful elephant creations and the story behind them to consumers across the country. With Archies’ strong retail presence and understanding of the Indian gifting market, we are confident this partnership will help us reach many more people and make Elephant Parade a cherished part of gifting and celebrations in India.”
Beyond their artistic appeal, the sculptures carry a message of elephant conservation. Elephant Parade was inspired by Mosha, an Asian elephant in Thailand who lost part of her leg after stepping on a landmine. Since then, the initiative has taken its colourful elephant sculptures across the world to raise awareness and support for Asian elephant conservation. A portion of the proceeds from Elephant Parade initiatives also goes towards supporting elephant conservation efforts, adding a meaningful social impact to the collection.
For Indian consumers, the collection offers an unconventional gifting and décor option for occasions including birthdays, anniversaries, housewarmings and festive celebrations. One of the standout designs, “Colour of Love,” features colourful hearts symbolising love, happiness, positivity and togetherness.
Varun Moolchandani and Hanisha Gandhi, Executive Directors, Archies, said, “At Archies, we have always believed that memorable gifts are those that carry a story and emotion. Elephant Parade brings this together through colourful, artistic sculptures, with each design offering a unique expression alongside a meaningful message around elephant conservation. We are excited to bring this distinctive international concept from Thailand to India and see strong potential for the collection across gifting, décor and collectibles.”
The partnership also opens opportunities for consumers to explore and collect different designs, while bringing an international art and design concept into India’s evolving gifting and lifestyle landscape.
About Archies
Archies Limited operates a chain of stores that sell greeting cards and gifts for the past 45 years. The company retails photo albums, baby books, jewellery and accessories, gift hampers, perfumes, stuffed toys, and other gifts. Archies has grown with the spread of modern culture, increasing urbanization, and improving standards of living. Adorability and sentiment drive its brand appeal across all age groups and demographics. The company has established exemplary mastery over its large network of distributors, retailers, and franchisees, with a conscious focus on targeting malls and other prime retail spaces for store openings. Network of 1000+ sales points including company owned stores, retailers, franchise and distributors.
