Extramarks, a leading global supplier of next-generation digital learning solutions, announced a strategic relationship with Arsenal Football Club to become the club’s official learning partner in India, South Africa, Indonesia, and the Middle East.
Extramarks will be able to integrate sports and education to raise awareness of its products, attract new-age learners, and encourage access to ‘Complete Learning Solutions’ for their holistic learning and development due to the historic arrangement.
Extramarks will deliver grassroots-level learning initiatives, football workshops, meet-and-greets with players, and other special events and experiences in cooperation with Arsenal as part of the multi-year agreement to boost engagement with its flagship schools and learners.
Extramarks will also have access to various digital, social, and logistical assets, such as Arsenal images, club-certified coaches, and access to the club’s London Colney Training Centre to facilitate learning opportunities at all levels.
Ritvik Kulshrestha, Chief Executive Officer of Extramarks Education, commented on the cooperation, saying, “Arsenal is one of the best-supported football clubs globally, and it is recognised for its exquisite style of play.”
“The club has developed a significant resonance and support among young people in India throughout the years. These characteristics combine to make it an excellent medium for rapidly expanding our audience.”
“Both Extramarks and Arsenal have a long history, and it is an honour for us to share our commitment for inclusive (or holistic) learning by bringing on-field activities into the classroom.”
“Football is an appealing route for fast-paced businesses like Extramarks to create exposure,” said Arpit Agarwal, Vice President-Marketing, Extramarks Education. With a dedicated fan base in India, the collaboration with Arsenal will raise awareness and expose our solutions to a bigger audience with a positive attitude toward digital learning. This is a one-of-a-kind collaboration for us, and we are pleased to collaborate with Arsenal in the coming year to provide much value to our fans.”
The collaboration between Extramarks and Arsenal strives to improve the learning experience both on and off the field. Furthermore, Extramarks will use different marketing, advertising, and promotional initiatives to strengthen its redesigned brand identity and 360-degree learning solutions for in-school and at-home learning.
Extramarks and Arsenal will also look at ways to utilise their voices as a force for good to highlight how football and education can work together to excite and inspire schools and students.