New Delhi, 05th October 2026: As India gears up for the festive season, technology purchases are once again expected to become an important part of household spending. However, for premium technology buyers, the festive purchase decision is increasingly moving beyond simply waiting for the biggest discount. Consumers are increasingly evaluating the actual cost of upgrading, factoring in the value of their existing device, financing options, bank offers and the long-term value of the product they are purchasing.
Against this changing consumer behaviour, iNvent, an Apple Premium Partner powered by P3S Ventures Pvt. Ltd., has launched its Festive Deal Days from 01st October 2026 with the recently launched iPhone 18 Pro and iPhone 18 Pro Max at the centre of its festive offering.
The festive period has traditionally been one of the strongest purchase windows for consumer electronics in India. This year, however, the premium segment is seeing a more considered buyer, one who continues to aspire for the latest technology but is also looking closely at how to make that purchase work within their budget. This is putting financing and the value of an existing device at the centre of the upgrade conversation.
Swarn Bajaj, Founder & CEO, P3S Ventures, said, “The festive season has always brought a certain optimism to market. Consumers are more willing to make purchases they may have been considering for some time, and technology continues to be an important part of that. What we are seeing now is a more informed consumer. The aspiration to own better technology remains strong, but the question is increasingly shifting from ‘What is the price?’ to ‘What will it actually cost me to upgrade?’”
He further added, “This shift is important for the retailers as well. Festive buying cannot only be about putting a discount on the shelf. If a customer can unlock meaningful value from an existing device, spread the balance over a longer period and access the right banking benefits, the economics of a premium purchase changes considerably. At iNvent, our focus this festive season is to bring these options together and make the journey from aspiration to ownership seamless for consumers”
As part of its Festive Deal Days, customers purchasing any Apple device will receive a complimentary Bluetooth speaker worth INR 15,000. iNvent is offering 24-month No Cost EMI on the iPhone 18 Pro and iPhone 18 Pro Max. The iPhone 18 Pro is available starting at INR 3,954 per month or INR 87,900, while the iPhone 18 Pro Max is available starting at INR 4,579 per month or INR 1,02,900.
The exchange effective price of the iPhone 18 Pro starts at INR 87,900, translating to INR 3,954 per month for 24 months, while for iPhone 18 Pro Max it starts at INR 1,02,900, translating to INR 4,579 per month for 24 months.Customers can also avail instant cashback of up to INR 7,000 on eligible Axis Bank, ICICI Bank and SBI credit cards, giving buyers multiple ways to reduce the effective upfront cost of upgrading.
The festive benefits extend beyond smartphones and across the Apple ecosystem. Customers purchasing a MacBook or iPad can avail a flat 7% discount, while eligible students can avail a flat 10% discount. People buying Apple Watch Series 12 will also receive a complimentary 3-in-1 charger worth INR 5,000.
The Festive Deal Days begin from 01st October 2026, available at all the iNvent stores across the country. Customers can visit their nearest iNvent store. Offers are subject to applicable terms and conditions, eligibility and stock availability.
About P3S Ventures Pvt. Ltd.
Founded in 2012, P3S Ventures Pvt. Ltd. is a leading technology retail and distribution company with over 30 retail touchpoints across India. Through its retail brand iNvent, the company is committed to delivering premium Apple experiences in high-growth and emerging markets across the country.
